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  3. Our Campaigns

Our Campaigns

Being charged with marketing the coolest little capital in the world is an honour - the marketing equivalent of representing your country at the Olympics if you will. Like elite athletes, we work pretty hard to do our city proud and aim to be a consistent leader in our field. We're just not as buff.

Recently we made a video compilation of the last 20 years of promoting the capital of cool. You can also read about the old and the new campaigns below.

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Absolutely Positively Wellington

They say you always remember your first, and we certainly remember this one. Now established in the hearts and minds of Kiwis, this campaign set the bar high. View campaign.

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Send Yourself to Wellington

Send Yourself to Wellington’s principal aims were to drive weekend visitation and position Wellington as New Zealand’s hottest urban destination. View campaign.

Have a Love Affair With Wellington

'Love Affair' won a NZ Tourism Award in 2006 and changed the face of destination marketing in our fair country. Sultry and sweet, it was more than an ad. It was a story. The campaign was also a finalist in the AXIS Awards in 2005. View campaign.

Spoil Yourself in Wellington

Our current domestic brand campaign is highly flexible, transitioning well into tactical event marketing and PR activity. The campaign was also a finalist in two AXIS Awards categories in 2009 . View campaign.

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Ultimate Wellington Weekends

In 2010, a competition-led digital campaign was run to complement Spoil Yourself by targeting niche markets and telling a range of Wellington's stories. View campaign.

There's No Place Like Wellington

The launch of Wellington's first major consumer campaign in Australia showcased the region's creative values as well as secured quick results. The campaign won bronze in the animation category of Australia’s 2011 AWARD awards, was short listed in the Spikes Asia Awards at the advertising festival in Singapore and was a finalist in The New Zealand Designers Insitute BeST Awards. View campaign.

 

 

Latest News

Wellington to Host Major Australasian Conference

14 May 2013

The refitting of Shed 6 into a multi-purpose venue has enabled Wellington to secure a major Australasian conference for next year.

Read more

Wellington Open Day Gives Residents the Visitor Experience

03 May 2013

Over 20 of the capital’s visitor attractions are set to open their doors for residents and charity later this month, with locals being urged to get planning to make the most of the golden opportunity.

Read more

Last Cruise Ship Tops Off Capital Season

22 Apr 2013

After welcoming a record number of cruise ships and passengers to the capital, Wellington tomorrow bids farewell to its final ship for the 2012/2013 season.

Read more

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