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Successful partnership means unity of purpose

27 Apr 2016

WREDA CEO Chris Whelan07
WREDA CEO Chris Whelan

Firstly, I’d like to say thank you to everyone working in Wellington’s visitor economy. Thank you for the contribution you’ve made to a record breaking year for guest nights and visitor spend in 2015.  In a great year for New Zealand tourism, Wellington was ahead of the curve. Across the board, Wellington consistently delivers outstanding visitor experiences that people remember, recommend and return to experience again. The momentum from 2015 has continued into this year, thanks in part to an extremely strong summer events calendar, and great weather which seems to go on and on.

And yes, with responsibility for promotion and marketing of the region as a visitor destination, we’re glad to have played our part in those results. Our approach is all about partnership, and we are extremely grateful for the fantastic support we receive from the industry. From our commercial marketing partnerships, through to the willingness and enthusiasm of individual operators working with us on famils, its clear everyone is paddling in the same direction.

That unity of purpose is fundamental to the entire concept of WREDA, and how we operate.  

My thanks also go to David Perks, who has led Positively Wellington Tourism since 2008, managing PWT’s transition into WREDA amalgamation while ensuring continuity of service to partners. As part of our new WREDA Leadership Team, David will be taking on new challenges as our GM Venues & Project Development. The new face you’ll become most familiar with is Adele Fitzpatrick, our incoming GM, Destination & Marketing, who most recently was Head of Marketing at Loyalty New Zealand. Along with the rest of the Leadership Team and amalgamated WREDA, we’re committed to sustaining and building on the momentum in the visitor economy we’ve all worked so hard to generate in the last 18 months or so.

Critically, while you’ll meet some new faces and new ideas in the months and years ahead, our priority is ensuring that our internal changes do not disrupt our working partnerships or your business. Moreover, we’re confident that the shared understanding, broader resources and united purpose of an amalgamated economic development agency will mean we’re able to do even more to bring visitors to Wellington, and customers to you.

Looking ahead, the prospects for Wellington’s visitor economy are excellent. Investment in hotel property is up, new air connectivity is coming online, exciting major events and even bigger cruise ships are on the horizon. I’m looking forward working with you, and the WREDA team, to ensure we maximise these opportunities for all our benefit. 

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