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Positively Wellington Tourism

Once upon a time in November 1997, a regional tourism organisation for Wellington was born.

Positively Wellington Tourism (PWT) is a not-for-profit council controlled organisation (CCO) responsible for marketing the coolest little capital in the world as a destination.

In the past decade, PWT has overseen a growth of 49.7% in domestic commercial guest nights and visitors now spend over $1.6 billion in the Wellington region per year - that's over $3100 per minute.

Marketing the coolest little capital in the world

We position Wellington as New Zealand’s ultimate urban destination; our capital of cool if you will. We didn’t make that up because we’re snazzy marketing types. It’s true. People other than us say so all the time. In fact Lonely Planet Best in Travel 2011 says Wellington is the coolest little capital in the world. Check out Our campaigns page for details on recent campaign success.

Funding & partnership

As noted above, Positively Wellington Tourism is a not-for-profit council controlled organisation funded by the Downtown Levy - a targeted rate paid by commercial property owners in the Wellington CBD. The city’s investment is then enhanced by project-based partnerships with surrounding regions and tourism businesses.

There's a number of different ways Wellington businesses can work with us to maximise the opportunities tourism presents. We recommend you sign up to Positively Informed, our monthly industry eNews that keeps you in the loop on trends, what's happening in Wellington tourism and what we're up to.

Contact our teams

If you fancy starting up a tourism business in the capital of cool, have news to share, need some numbers or would like help promoting your business or event - these are the people to speak to.

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