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Trade Marketing

The Trade Marketing Team promotes the capital of cool offshore by influencing international travel sellers itineraries, training the agents at the frontline and waving the flag for the region at Tourism New Zealand events around the world.

Jo Heaton, Trade Marketing Manager

Convincing travel sellers that ‘one night is not enough’ in Wellington is Jo’s mantra, so she travels the world matching Wellington products to markets and itineraries.  She also works to her strengths promoting the Classic New Zealand Wine Trail touring route and prays for strength to get through each rapidly-growing cruise season.

If you want to take your tourism venture to the world, you’ll need her ‘Distribution’ 101 class.  She leaves advertising and colouring-in to the Brand team because her favourite colours are elephant and donkey. 

Email Jo or phone +64 4 916 1208.

Lilly Douglas, Trade Marketing Coordinator

Lilly’s job is to plan and host trade famils so that travel sellers can see how they can make the most of all the great things to see and do in Wellington.  She arranges PWT’s attendance at trade events like TRENZ, livens up the Trade section of with interesting news and keeps our International Marketing Group informed and enabled. 

Email her or phone +64 4 916 1203.

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