Once upon a time in November 1997 a regional tourism organisation for Wellington was born. In the past decade, Positively Wellington Tourism (PWT) has overseen a growth of over 60% in commercial guest nights in the best little capital in the world. Tourism now accounts for about 10% of Wellington’s regional domestic product.
Want all the gory details on what we do? Have a browse through the Partnership Wellington Trust 2009/10 Annual Report. [3MB]
Promoting the best little capital in the world
We position Wellington as New Zealand’s ultimate urban destination; our capital of cool if you will. We didn’t make that up because we’re snazzy marketing types. It’s true. People other than us say so all the time.
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Partnership
Wellington’s success as a destination lies in its partnerships. PWT is a not-for-profit council controlled organisation funded by the Downtown Levy, a targeted rate paid by commercial property owners in the Wellington CBD. The city’s investment is then enhanced by project-based partnerships with surrounding regions and tourism businesses. In 2010 we also gained central government funding towards our regional campaign in Australia. Find out how you can work with us.
