The Numbers

Ball sculptures on waterfront

Numbers enable us to analyse where we’ve been, what’s worked and make informed decision on where we need to go and how to get there. Positively Wellington Tourism uses Ministry of Tourism research*, as well as carrying out our own regular monitors on downtown hotel sales and spend in the city. The information below should provide what you need and tourism businesses are welcome to contact us should you need further analysis.

A Decade to Remember

In the 10 years to the end of 2009, commercial guest nights in the city increased by 64% to just under 2 million. Domestic guest nights increased 73% to 1.3 million, while our international friends spent 49% more nights in the city’s commercial accommodation.
(Source: Commercial Accommodation Monitor)

Build it and they will come...if you market it

Inner city hotel capacity has grown in line with demand. From 2002-2009, hotel beds in Wellington city increased by 154%. Occupancy rates have stayed fairly level - sitting at around 70% - but evening out right across the week. Dollars taken by the 19 hotels in Positively Wellington Tourism’s hotel monitor was over $100 million in 2009. This compares with 15 hotels taking in just over $37 million in 2002; an increase of 170%.

Key statistics

Domestic Visits

  • New Zealanders made almost 3.5 million overnight visits to Wellington region in 2009. Almost three quarters of these visits were for holiday or to visit friends and family, while the rest were for business or other reasons.
    (Source: Domestic Travel Survey, Ministry of Tourism)

International Visitors

  • There were 544,702 international visitors to Wellington RTO in 2009 (YE December).
  • There were 3,733,654 international visitor nights to Wellington RTO in 2009 (YE December), an increase of 20% compared to 2008 (YE December).

(Source: International Visitor Survey, Ministry of Tourism)

Regular Surveys 

 * Statistics are indicative only. They’re based on a variety of sources with different methodologies and survey populations.

Assignment Help

Positively Wellington Tourism is not resourced to assist with school or university assignment enquiries. The statistics and links on this page should provide you with what you need, as will the Ministry of Tourism research website and Tourism New Zealand’s corporate website.