The Numbers
Numbers enable us to analyse where we’ve been, what’s worked and make informed decision on where we need to go and how to get there. Positively Wellington Tourism uses Ministry of Economic Development research as well as carrying out our own regular monitors on downtown hotel sales and spend in the city. The information below should provide what you need and tourism businesses are welcome to contact us should you need further analysis.
Key Statistics
Domestic Visits
New Zealanders made almost 2.8 million overnight visits to Wellington region in 2011 (YE March). Almost three quarters of these visits were for holiday or to visit friends and family, while the rest were for business or other reasons. (Source: Domestic Travel Survey, Ministry of Tourism)
International Visitors
There were 545,150 international visitors to the Wellington region in 2011 (YE June), and they spent 2,614,094 nights. (Source: International Visitor Survey)
Australian Arrivals
Australia is Wellington's largest international visitor market and the launch of the There's No Place Like Wellington campaign in March 2010 has driven exceptional growth. In the 19 months since the campaign launched in Sydney, Australian arrivals have increased 20%. The growth rate for the same 19 month period prior was just over half that. In the year to October 2011, Wellington saw 14% more Australians arrive direct into the city - over six times the national growth rate of 2%. (Source: International Visitor Arrivals)
Build it and they will come...if you market it
Inner city hotel capacity has grown in line with demand. From 2001-2010, hotel beds in Wellington city increased by 50%. Occupancy rates have stayed fairly level - sitting at around 67% - but evening out right across the week. Dollars taken by the 19 hotels in Positively Wellington Tourism’s hotel monitor was over $100 million in 2010. This compares with 15 hotels taking in just over $37 million in 2002; an increase of 170%.
A Decade to Remember
In the 10 years to the end of 2010, commercial guest nights in the city increased by 52% to just under 2 million. Domestic guest nights increased 68% to 1.3 million, while our international friends spent 29% more nights in the city’s commercial accommodation. (Source: Commercial Accommodation Monitor)
Regular Surveys
* Statistics are indicative only. They’re based on a variety of sources with different methodologies and survey populations.
Assignment Help
Unfortunately Positively Wellington Tourism is not resourced to assist with school or university assignment enquiries. The statistics and links on this page should provide you with what you need, as will the Tourism Strategy Group's research website and Tourism New Zealand’s corporate website.
