Wellington Visitor Strategy 2015
The Wellington Visitor Strategy 2015 aims to create a framework which will build on the growth that has been achieved since the formation of Positively Wellington Tourism in 1995.
Specifically, the Wellington Visitor Strategy 2015 seeks to:
- Set direction for all stakeholders to enable greater contribution and engagement;
- Clarify roles and responsibilities of the key stakeholders in Wellington’s tourism sector and in the delivery of the visitor experience;
- Set clear action points for planning, investment in, and development of Wellington’s tourism product and infrastructure;
- Provide a platform to drive even more effective and efficient outcomes from marketing activities.
The Wellington Visitor Strategy 2015 sets out to make sure that in 2015 visitors and residents alike will consider Wellington to be the ‘best little capital in the world’.
Download a copy of the Wellington Visitor Strategy 2015 [PDF: 1MB]
