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When life gives you curves… flaunt them!

By Erica 5 Nov 2015 • 96 Comments

Whilst doing a little research into Wellington’s plus-size shopping scene, I was suitably refreshed (and not just from the glass of Sav that perched alongside my computer). No indeed, the refreshment came from the unexpected joy of looking at models in jeans who actually look a bit like me. I could realistically guesstimate whether a pair of jeans would have enough give for an ample thigh (or two... One ample thigh would be a bit odd!).

So I moseyed on down to visit three of our fair city’s stores, and I’m happy to report that my foray into the capital’s plus-size ‘shopportunities’ was both enlightening and enjoyable.

And now, let me enlighten you...

K & K Fashions

K & K are a nationwide chain of stores for women size 10-24, who take the latest international trends and tailor them to the New Zealand woman. They've recently opened their newest store on Featherston Street and the place has a relaxed and friendly vibe. As I walked in, I was greeted by beaming smiles and genuinely interested ‘how are you?’s. I immediately felt welcome and comfortable. This is all part of the K&K experience. The staff are knowledgeable about what will fit different shapes and they seem more like personal stylists than sales assistants. Vanessa, one of the lovely stylists there, informed me, "The ladies who come in can sometimes have low self-esteem and don’t enjoy shopping or trying on new clothes. Helping them to leave feeling comfortable and good about themselves is our priority". How lovely, I thought. Retail therapy in its truest form.

The store is a veritable feast of colour and pattern and K&K is driving its look to also appeal to a younger audience. Their range of jeans are designed to complement every shape, for every occasion and whilst browsing the racks of beautiful maxi dresses and summery tunics, I could almost smell the sun cream and taste the Kaffe Eis sorbet. Happy days ahoy!

Coco Chanel once uttered, "A girl should be two things: classy and fabulous". A visit to K & K will ensure that you achieve both, with a warm-fuzzy feeling thrown in for good measure. Don't forget to sign up to their eNewsletter to stay in the loop on all the good stuff coming through the doors.


There are two sides to the Zebrano story; one which sits on Johnston Street and the other is just a skip, a hop and a jump away on Featherston Street. Both stores are light, luxurious and lovely. The Johnston Street store focuses on casual wear whilst the Featherston Street store showcases designer labels, business and formal wear. Both shops hold such a wide variety of stock that it feels like every whim you have will be satisfied. Despite their great range and variety, the atmosphere is spacious and serene and the stores are a pleasure to meander around.

Zebrano is a New Zealand-owned chain of stores and a large proportion of its stock is designed and made here in Aotearoa. They focus on using breathable materials to keep you cool and comfortable on those ‘You can’t beat Wellington’ days. Each item I pondered over looked incredibly well-made and the materials are so soft to the touch that I seriously wanted to snuggle down into the gorgeous cardigan display. If you’re after something special or a wardrobe staple to last the test of time, zip down to Zebrano. 

Frock & Soul

Frock & Soul, formerly known as ‘Vintage Heaven’, sits proudly on Wakefield Street on the ground floor of the Museum Hotel. Their aim is to ‘build confidence and provide ways for people to express themselves, through retro inspired fashion’. The shop itself is funky, colourful and inviting and I felt hip and happening the moment I entered the store.

Frock & Soul stocks womenswear from size 6 to size 22. Most of their vintage-inspired clothing is imported from the US and the UK and every garment projects a sense of style and individuality. It feels like each item is patiently waiting for ‘the one’ to find it, and you sense that when this union takes place, both the wearer and the frock will be joyously happy. The plus-size garments are all mingled in with the other items in a stylish party-on-the-rails and they are designed to embrace and accentuate those curves. There is also a range of gorgeous trinkets and accessories, vintage-inspired men’s T-shirts and twirl-inducing petticoats ranging in size from small to 2XL. Rock and roll along to Frock & Soul and you won’t be sorry you did.

And be sure to comment below and let me know if you find ‘the one’… I do so love a happy ending!

Be in to win $100 to spend at K & K Fashions Wellington!

Interested in winning $100 to spend at K & K? Comment below and tell us why you think your wardrobe needs a spruce up and you're in the draw!

Entries close 24 November, 4pm, and the winner will be contacted via email soon after.

Good luck!

Add your comment

  • Jaimee Brooking on 25 Nov 2015

    Congratulations to Traceylee who has won a $100 K&K voucher for their Wellington store.

    Traceylee, we've sent you an email to confirm your win and look forward to hearing from you soon.

    Thanks everyone for entering!

  • POH CHAN on 23 Nov 2015

    I have gained so much weight since I had a baby. Now, I am back to work. I need some professional looking dresses for a brand new me. Thanks for choosing me ^_^

  • Ali McK on 23 Nov 2015

    K&K is one of the few stores that caters for voluptuous women that have garments that don't make you look like you're wearing a tent. I love their stuff but can rarely afford to splash out on something new.

  • Amanda Lloyd on 23 Nov 2015

    I've no desire to enter shops that solely cater for small women & the last time I actually spent any time trying to locate something that fitted me (whilst still allowing me to sit or bend) was quite some years ago! Like many mid forty year old women, I seem to put myself at the bottom of the list (in terms of priorities) when spending money.

  • Emba on 23 Nov 2015

    I've just rejoined the workforce after having my second son and could really use a confidence boost for the more generous version of myself I've become!

  • Jo Sherlock on 23 Nov 2015

    desperately in need of some new summer gear:)

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