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Australian TV star presents irreverent Wellington guide

18 Jun 2014

New Zealand’s capital of cool steals Australian star’s heart

McMullen small
Darren McMullen discovers 'Wellington Has Things!'

Wednesday 18 June 2014

A tongue-in-cheek Wellington tourism video starring The Voice host Darren McMullen is making waves in Australia.

The Australian television star was invited to New Zealand’s creative capital by the region’s tourism agency in a bid to dispel a variety of misconceptions Australians have about the city.

“I’ll admit it, Wellington wasn’t on the top of my holiday list,” McMullen says. But that’s all changed now – once here, I fell in love with the city. It’s a thriving metropolis bursting with THINGS!”

Positively Wellington Tourism (PWT) lured him to the capital to make an online film highlighting the proximity of the city, which is just a three-hour flight from most major Australian airports.

McMullen’s declaration to all that “Wellington Has Things” has quickly captured the attention of international media, making national headlines in both Australia and the UK since its release in Australia yesterday.

The presenter told The Daily Telegraph that the job had inspired him return to Wellington privately with his LA-based girlfriend, American actress Crystal Reed.
“We are really foodie and coffee snobs, Crystal and I, and Wellington is amazing for that,” McMullen said.

Darren McMullen’s profile is riding high in Australia, where he’s host of The Voice Australia.

“Had so much fun making this. Get your arse to Wellington. It's radness,” he posted to his 92,600 followers on Twitter yesterday.

PWT’s Chief Executive, David Perks says he’s happy the film’s turning heads and hopefully convincing more Australians Wellington “has things” worth checking out.

“Wellington prides itself on doing things a little differently and we wanted to buck the trend of traditional tourism films by adding a touch of fun. Darren’s sense of humour was a perfect fit – he really got what Wellington is about and we’re thrilled with the end result.”

The “things” McMullen discovers in the video range from Australasia’s most visited museum, some of the world’s finest coffee, more bars and restaurants per capita than New York to a 225 hectare sanctuary on the cusp of the central city. A close encounter with a local seal gets McMullen particularly excited.

Find out more at WellingtonHasThings.com

For more information on Wellington has Things, please contact:

Georgina Ball| Positively Wellington Tourism| Georgina.Ball@WellingtonNZ.com| +64 22 219 5902

NOTES TO EDITORS

Wellington Tourism statistics

• Visitors spend over $2600 in the Wellington region per minute - $3.8 billion every year. (Source: Ministry of Economic Development Regional Tourism Data) - Wellington city has approximately 8 million visitor nights per year
• Over four million visits are made to Wellington every year: 750,000 international and over 3.4 million domestic. (Source: Ministry of Economic Development Regional Tourism Data)
• Visitor expenditure in Wellington accounts for approximately 10% of Wellington’s regional domestic product
• Total Australian Visitors IN 2013: 214,210 (Source: International Visitor Survey)
• Australian electronic card transactions increased 7% in the 12 months to March 2014 (compared to the same period in 2013) (Source: Regional Tourism Indicators)

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