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‘Night and day’ advent calendar sets up the festive season

1 Dec 2015

The return of the animated Wondrous Wellington Advent Calendar brings with it a load of tempting retail, food and event offers in a cleverly-designed online package which sees the calendar alternate between day and night illustrations of the capital.

The return of the animated Wondrous Wellington Advent Calendar brings with it a load of tempting retail, food and event offers in a cleverly-designed online package which sees the calendar alternate between day and night illustrations of the capital.

Not only does the 2015 version of the advent calendar automatically change between night and day – what you see depends on when you open it – there is also a nifty manual ‘light switch’ to select either setting.

The calendar, now in its sixth year, is crammed with more animation than ever before including a zoom function designed to view Wellington’s hidden gems.

Each day in the lead-up to Christmas, starting December 1, a voucher for a festive Wellington treat is revealed behind a door on the advent calendar. There are great deals on event tickets, wonderful food offerings from some of the capital’s best loved eateries, and special offers from top retailers.

All vouchers are valid till the end of January, making them perfect not just for locals but also to enhance the experience of summer visitors to the coolest little capital in the world.

The calendar was created by digital agency Touchcast, with artwork by Wellington illustrator Tim Gibson. The images within the advent calendar came after suggestions on what New Zealanders love about Wellington were provided via social media.

“It provided a nice challenge to capture what is special about Wellington, a vibrant city nestled amongst nature," Gibson says. “The calendar includes iconic landmarks like the Bucket Fountain, but also shout-outs like the home of the late architect Sir Ian Athfield with its inspiring ‘white igloos’ perched on hills above the harbour.

“I’m really pleased with the final result. It’ll be a lot of fun, especially the new day/night and zoom features which should provide some happy hunting for users - I've hidden a few bonus characters and creatures in there."

To sweeten the deal further, Positively Wellington Tourism – a unit of the Wellington Regional Economic Development Agency – has again partnered with the Wellington Chocolate Factory to produce a limited edition chocolate bar that has both the night and day versions of the Wondrous Wellington Advent Calendar artwork as collectable wrappers.

WREDA chief executive Chris Whelan says the Wondrous Wellington Advent Calendar helped celebrate Christmas in a uniquely Wellington way, as well as driving retail spend into the CBD in the lead-up to the big day.

“The vouchers are valid till the end of January, meaning the retail impact extends into the traditionally quieter post-New Year period.”

The calendar will also have a physical presence in the city for the first time, Mr Whelan says.

“Keep an eye out for pop-up advent doors which will appear at different locations across the city. Behind the door a limited number of Wellington Chocolate Factory delights will be available for free.”

The 2014 Wondrous Wellington Advent Calendar attracted 239,103 views and distributed more than 90,000 vouchers last December.

 

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