WellingtonNZ.com,
New Zealand 

A destination store that stocks the entire Alexandra Owen collection, and the Alexandra Owen workroom. 

The boutique provides for the customer the truest Alexandra Owen experience. Alexandra’s philosophy for the store is a magical, beautiful and welcoming space, so that the essence of the label resonates with the customer for time to come once leaving the store.

The store has been designed by Alexandra and her partner, with the essence of the space being light and welcoming whilst expressing personality and respect for the existing bones of the space.

Stock will include: Leather Accessories by Alexandra Owen – exclusive to the store, a Belgian designed label, an underground Italian shoe label, the full Alexandra Owen range including show pieces exclusive to the store , archive pieces and house favorites will be re-cut exclusively for the store.

 Little Black Dress Collection

Alexandra Owen is set to launch her very first sub-collection: a seasonal clutch of styles that will be released under the umbrella label ‘Little Black Dress’.

Little Black Dress will see Alexandra foray into a form of ‘basics’ for the Alexandra Owen woman.

The concise collection will include lasting dress styles that cater for day wear, evening and the office. Although modestly priced at almost half the retail price point of her seasonal collections, Alexandra’s Little Black Dress styles will be created with the same attention to detail and luxe tailoring she has become renowned for.

The collection will consist of four enduring dress styles that cater to a range of body shapes. Each style will have four options: A day fabric, an evening fabric, sleeved or sleeveless. Fabrics have been chosen for their easy-care composition to suit a time-conscious modern lifestyle.

The collection will be launched at the Alexandra Owen Wellington Flagship Boutique on Thursday December 2nd, 2010.