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Each year we produce a short video to summarise the scope and scale of our work in the 12 months beforehand. They're also a great introduction to what Positively Wellington Tourism actually does.
Our vision is to tell stories of Wellington that make people want to experience it for themselves, and share it with others.
In 2014 a mixture of video production and experiential campaigns helped us bring the storytelling dimension to life within our work. While a great deal of important promotional activity happens in less visible ways; through training, hosting, media communications and more, this year's video was an opportunity to focus on some of those creative storytelling techniques for which Wellington is so well known.
Sometimes the numbers tell the story.
Across the many areas of promotional activity we undertake we generate some pretty remarkable numbers. In 2012 we decided to highlight some of those statistics with a fun animated video that really brought those cold, hard numbers to life.
Like all Wellingtonians, we work hard to stay ahead of the game.
In 2012, we wanted to showcase some of the ways that - as well as leveraging traditional media - we aimed to do things a little differently when it came to marketing destination Wellington.