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Below are a number of corporate and industry strategies that help guide the direction for how Positively Wellington Tourism (PWT) operates. You'll also find our latest Annual Report - which showcases our performance against key measurements.
Tourism 2025 is a framework developed to unite the country’s tourism industry with an end goal of contributing $41 billion per year to the economy by 2025 - an increase of over 70% on current earnings. Wellington's tourism sector is well positioned to support the shared vision and over the past decade has demonstrated, how, by working together and being ambitious, you can drive incredible change. Learn more about the tourism industry framework.
The Wellington Visitor Strategy 2015 aims to create a framework which will build on the growth that has been achieved since the formation of PWT in 1995. Basically, it is our master plan for world domination ie: making sure that in 2015 visitors and residents alike will consider Wellington to be the best little capital in the world. Download your copy of the Wellington Visitor Strategy 2015 (PDF 1MB).
It’s been another busy year marketing our city to New Zealand and the world, and we reckon we've done a positively good job of it. From digital marketing to events, brand enhancement and trade, our specialist teams have been showcasing the coolest little capital at its finest. You’ll find highlights of our campaigns and our full performance results in our 2013/14 annual report.