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Numbers enable us to analyse where we’ve been, what’s worked and make informed decision on where we need to go and how to get there.
Positively Wellington Tourism (PWT) uses Ministry of Business, Innovation and Employment as well as carrying out our own regular monitors on downtown hotel sales and spend in the city.
Wellington city saw more than 1.4 million domestic commercial guest nights in 2014 (Source: Commercial Accommodation Monitor).
Australia is Wellington's largest international visitor market.
136,400 Australians flew into Wellington in 2014. Australian visitors arrivals to Wellington have grown by around 20% in the last five years (Source: International Visitor Arrivals).
Over 200,000 Australians spent at least one night in Wellington in 2014 (Source: International Visitor Survey)
There were a total of 184,352 international visitor arrivals to Wellington for 2014, equating to 23% growth since 2010 (Source: International Visitor Arrivals).
Over 734,000 international guest nights were spent in Wellington in 2014, up 12% on the previous 12 months (Source: Commercial Accommodation Monitor).
In the past decade, (2004-2014) Wellington has enjoyed a 52.1% increase in domestic commercial guest nights and a 40% increase in commercial guest nights overall. Australian arrivals have also increased 49.1% over the past 10 years, driving an increase in total international arrivals of nearly 42% (Source: Commercial Accommodation Monitor and International Visitor Arrivals).
Visitors now spend over $1.4 billion in the Wellington region annually - that's over $4,000,000 per day (Source: Ministry of Business, Innovation & Employment, Regional Tourism Estimates, YE March 2014).
Over 144,000 cruise passengers now visit Wellington each season for a regional GDP contribution of over $34 million (Source: Cruise New Zealand).