Reports & Strategies

Destination Pōneke

The purpose of the Wellington Destination Management Plan 2021- 2031 is to provide a roadmap for how Wellington develops as visitor destination. It’s about enhancing aspects of our city, so Wellington continues to be a great place to live, work, study and visit – and is ready for future change.

Created by canvassing the aspirations of local businesses, mana whenua, the Wellington community, potential visitors and government, the plan takes a wellbeing approach to support jobs and add value socially, culturally, and environmentally.

Our ambition is to transform Wellington in a zero-carbon destination, famous for experiences that ignite curiosity and make you think.

By doing this, we believe we can build Wellington’s reputation as a place where people want to belong, whether for a weekend or a lifetime.

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