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Jobs, economic benefits flow from WREDA’s partnership with Concentrix

1 May 2018

Concentrix – attracted to the capital by the Wellington Regional Economic Development Agency (WREDA) – is pleased with its progress as it celebrates its first 18 months in Wellington.

Concentrix, a customer engagement company is a subsidiary of Synnex, a fortune 500 company and supports over 450 of the world’s leading brands. Concentrix’s broad product and service offerings includes customer engagement and experience activities, technical support services, consulting services and a variety of digital offerings including a range of digital products and services offered through the recent acquisition of Tigerspike.

Concentrix opened its operation and employed its first employee in this site about 18 months ago with the target of close to 300 local staff working in the delivery centre by 2019. While exact staffing levels cannot be revealed, the initial growth forecast has exceeded expectations.

WREDA’s Business Growth and Innovation General Manager David Jones says Concentrix has quickly become a valuable contributor to Wellington.

“Across employment and operational investment, we estimate Concentrix is worth tens of millions of dollars annually to the regional economy.

“All the jobs created by Concentrix are new roles to Wellington’s tech sector, many of them entry-level opportunities which provide a career pathway in IT. It’s fantastic to see Wellingtonians taking their opportunity with Concentrix with both hands, developing skills and building experience.”

To secure Concentrix’ jobs and investment for Wellington, WREDA successfully competed with several other Australasian cities. A strong business case which leveraged Wellington’s workforce quality, combined with investment in a training programme for successful local applicants, was instrumental in landing the fast-growing business for the capital.

Concentrix New Zealand Country Leader Tim Roberts is proud of what has been achieved in Wellington over the past 18 months.

“We are extremely pleased with our growth and how well we’ve been received by the market. We are excited to bring net new jobs into New Zealand and have been able to grow our business in Wellington at a rate that has exceeded our original expectations. The calibre of employees in Wellington has contributed to this. We are actively looking to grow our presence in Wellington by identifying and talking to prospective clients.”

Team manager Ben Cooper started at Concentrix about 18-months ago. He attributes the multitude of client-based and Concentrix-based training for providing him with the tools to excel.

“It has become very clear that Concentrix endorses both horizontal and vertical communication, highlighting the fact that improvement is consistently strived for and that feedback and innovation is encouraged from everyone, regardless of their role.”

Pratik Daftary also joined Concentrix about 18-months ago. He progressed rapidly up the ranks from Technical Support Advisor, then as a performance coach, to now being a Team Leader.

“I would love to continue with Concentrix and see where it takes me. It has been a great journey so far and, for me, it’s the journey that matters not the destination.”

Mr Jones says Wellington has the highest concentration of web-based and digital technology companies per capita in New Zealand.

“We are home to more than 16,000 IT employees working in more than 3,700 IT businesses. Tech is an area identified by WREDA with potential to increase export earnings through the selling of services down a wire, as opposed to by freight.”


Any statements involving worth, investments or growth could be forward-looking and involve unknown risks and uncertainties. They are not intended to be an indication of any future performance or value that may be suggested in this article.