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Wellington crowned NZ’s most creative place for third straight year

3 Oct 2019

The Wellington region is the most creative in New Zealand according to the latest Infometrics data.

Discover Wellington NZs Creative Heart

For the third consecutive year, Wellington City was named the country’s most creative city in Infometrics’ Creativity Measure. The report said that “not only is Wellington City in a league of its own but it has been widening the gap with its closest rivals over the past 10 years”.

The Creativity Measure is based on the proportion of the workforce in each of New Zealand’s territorial authorities employed in creative industries and occupations. Wellington City led the way on 6.5 per cent, compared with second ranked Auckland on 4.6 per cent.

Also in the top 10 of New Zealand’s most creative cities and districts were Kapiti Coast (4th), Carterton (6th), Lower Hutt City (7th), South Wairarapa (8th) and Porirua (9th).

WellingtonNZ Chief Executive Lance Walker says the survey reinforces the fact that the Wellington region is packed with creators, thinkers, designers and dreamers who provide the creative heart of New Zealand.

“Wellington City is globally renowned for its melting pot of creativity through established companies such as Weta and Pik Pok, smart tech start-ups such as Sharesies and Raygun, innovative performance events like the World of WearableArt Awards Show and Second Unit, and a host of other Wellington-based creators, events, and organisations.

“But having five other Wellington cities and districts retain their top 10 positions in the survey shows that world class creative talent is located right across the Wellington region.

“Having a vibrant, creative economy bodes well for the future of the region and reinforces that this is a desirable place for creative talent to live.”