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Wellington region the most creative in New Zealand

1 Jun 2018

The Wellington region is the most creative in New Zealand according to the latest Infometrics Creativity Index.

Creative small
Art work in Waikanae’s Artel Gallery

Wellington City took out top honours for the second year in a row. But also in the top 10 were five other cities and districts that make up the Wellington region: the Kapiti Coast District (4th); Porirua City (6th); Lower Hutt City (7th); South Wairarapa District (9th); and Carterton District (10th).

The Index measures the proportion of the workforce which is employed in the creative sector.

WREDA chief executive Lance Walker says the result shows that not only can Wellington City continue to lay claim as the Creative Capital, but that the whole Wellington region is leading the way as being the place where creative talent lives, develops and thrives.

“The Wellington region is New Zealand’s creative heart, fuelled by leading organisations in the screen, tech and performing arts which attract world class talent to Wellington. This talent expands the creative economy throughout the region and helps inspire makers, artisans and creative entrepreneurs to succeed in all sectors.

“The Creativity Index results also show that it’s not only the big cities in the region which are providing creative careers in desirable locations. Smaller places such as South Wairarapa and Carterton have also come alive with those opportunities, as has the Kapiti Coast which nailed fourth spot in the Index.

“Creative Kāpiti isn’t just a slogan – it’s a reality,” Kāpiti Mayor K Gurunathan says.

“This is our second year running at number four in the country, and so close behind the big smoke Wellington. It really tells the story of our creative sector staying strong.

 “It’s one of our refreshing differences. We’re a string of small towns with a big investment in supporting and growing the arts. It’s so positive that for so many of our people it can be part of their day-to-day working lives.”

Porirua Mayor Mike Tana says there’s a lot of creative energy and talent in the wider Wellington region.

“Porirua city is a real creative hub and the arts are thriving here. We’re a youthful and diverse city that brings a lot of unique talent to the region – we’re keen to foster and support that, and events like the Miromoda Runway Show are a great example of how the city is doing this, along with showcasing of local talent like Virtuoso Strings Orchestra.”

The Wellington region’s ranking as the most creative in New Zealand comes on the back of Wellington City being named the most liveable city in the world in the Deutsche Bank’s Liveable City Index.

• Wellington – 6.4 percent
• Auckland – 4.7 percent
• Queenstown Lakes – 4.5 percent
• Kapiti Coast – 4.5 per cent
• Dunedin City – 3.9 percent
• Porirua – 3.6 percent
• Lower Hutt – 3.6 percent
• Christchurch – 3.4 percent
• South Wairarapa – 3.4 percent
• Carterton – 3.3 percent