Major Events

WellingtonNZ's Major Events team promotes, funds and supports major events in Wellington

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WellingtonNZ's Major Events team promotes, funds and supports major events in Wellington.

These include events like the biennial New Zealand Festival, the internationally renowned World of WearableArt Awards Show and Jim Beam Homegrown, the country’s premier music event featuring Kiwi-only music acts performing at multiple sites around Wellington’s beautiful waterfront.

Jim Beam Homegrown full stage
All Blacks Sky Stadium

The team works across funding support, marketing and promotion, logistical and venue support, feasibility studies and event bids, planning, management and risk management, coordination.

They also facilitate and support major events in Wellington such as for All Blacks tests and outdoor concerts by organising things that help the city come alive such as official fan zones and street banners.

Event marketing support

WellingtonNZ acts as a promotional channel for Wellington, continuously growing its subscribed audience and web visitation in order to drive visitation and event attendance.

We talk to over 2.5 million visitors to our website,, and over 500,000 fans of Wellington across social media and eNewsletters.

Our digital channels are operated editorially, with promotional exposure taking into account the size of an event, lead-in time, relevance to various target markets, content quality and demand for space.

For larger events, WellingtonNZ is able to provide a valued marketing schedule that you can add into your overall marketing activity summary.

Get in touch for promotional and PR support for your event.


Event sponsorship

The Major Events team administer event sponsorship (Major Event Fund), manage the city’s relationship with the sponsored events and enable events with opportunities to succeed.

We prospect for events, assess sponsorship applications, work with various stakeholders on logistics and operations, as well as create excitement around the event in unique ways.

Why sponsor events?

As an invested partner, we primarily sponsor events to provide a return on investment in the form of economic benefits to Wellington Region. Our goals are also to raise the global profile of the city and region for business, to stimulate economic growth and increase regional vibrancy for our residents. We will leverage sponsored events to make Wellington a place where people love to work, live and conduct business.

What are the criteria for sponsorship?

There are four key criteria that need to be addressed in the sponsorship application form:

  • Economic benefit
  • Increase Wellington’s profile
  • Sector growth
  • Enhance regional vibrancy

How do I apply for sponsorship?

If your event strongly aligns with our above criteria, then in the first instance contact the Major Events team to discuss further.

Examples of events we have sponsored are below;

  • All Whites vs Peru FIFA World Cup qualifier match
  • British and Irish Lions Tour 2017 & 2005
  • Elton John concert tour 2015
  • Guns n Roses concert tour 2017
  • ICC Cricket World Cup 2015
  • Jim Beam Homegrown
  • NZ Festival
  • The Hobbit: An Unexpected Journey World Premiere 2012
  • The Royal Edinburgh Military Tattoo 2016 & 2000
  • World of Wearable Art Awards Show
  • Eminem concert tour 2019
  • CubaDupa
  • Jim Henson Retrospectacle

Other sources of event sponsorship, funding or support are available from local Councils in the Wellington Region. See,,,, and

You can find out more about how WellingtonNZ's Marketing and Communications team can help promote your event.

Know what's coming up

Sign up to the monthly event calendar for the wider Wellington region to assist with business and operational planning.

Get in touch

Do you have an event that you would like help with?

Contact Major Events

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