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Wellington company quietly taking over the world

27 Jan 2019

Martyn 1 of 1

For the last 27 years, Wellington’s SoftEd (short for Software Education) has helped people across the world develop their skills in our increasingly fast-paced software economy.

At the helm is Managing Director Martyn Jones. Martyn worked in computerised banking at Databank before moving to Datacom. Soon after, he jumped at the opportunity to purchase Datacom’s education arm – and renamed it Software Education.

Since, SoftEd has provided software development courses, coaching, consulting and capability assessments for people across the world, and around 85 per cent of the business’ output is exported – all from their headquarters in the Wellington CBD.

“Organisational capability is a really important aspect for businesses – but often they don’t quite know where to start and where in the business to develop their talent,” says Martyn.

SoftEd works with big organisations like banks, telcos and insurance companies to enable them to become more adaptive, nimble and responsive. By introducing new ways of working organisations can respond faster to ever-evolving and fluctuating market conditions, lift organisational efficiency and improve customer satisfaction. In the past few years, they’ve worked with notable businesses and organisations like ANZ, Telstra, eBay, Suncorp, Toyota and the New Zealand and Australian Governments.

Consistently ahead of the latest trends in modernising businesses, SoftEd has expanded from purely training and working solely with IT teams, to HR, for example, and how business agility can help them prepare for the future.

“We’ve also transformed as an organisation. We stay abreast of new developments through our incredible global network and tap into the world’s best to identify ways to support businesses grow or develop,” says Martyn.

Martyn’s first acquisition for the business was in the Australian market, which is still their biggest.

“We acquired an IT conference company and took over their conference circuit – which helped us build a global network of key software development speakers. It also helped to grow our offices in Brisbane and Melbourne,” says Martyn.

SoftEd also has offices in Singapore and the USA, and courses running in Europe and further afield.

For Martyn, keeping SoftEd’s headquarters in Wellington’s CBD was a no-brainer.

“Wellington is a hotbed of creative tech talent. It has an entrepreneurial buzz – and tech fits very well within that.

“It’s been a fantastic launch pad for our global growth, and we’re another business proving you can build world class offerings here,” says Martyn.

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