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Event sponsorship and support

Wellington is home to many iconic events, from major international sporting events to concerts and festivals, and WellingtonNZ supports many of them.

We work with many events to help advance the Wellington economy, amplify Wellington’s profile and reputation, and enhance social benefits for the region. We primarily do this in two ways: event marketing support and event sponsorship.


Event marketing support

WellingtonNZ acts as a promotional channel for Wellington, continuously growing its subscribed audience and web visitation in order to drive visitation and event attendance.

We talk to over 3 million visitors to our website, WellingtonNZ.com, and over 320,000 fans of Wellington across social media and eNewsletters.

Our digital channels are operated editorially, with promotional exposure taking into account the size of an event, lead-in time, relevance to various target markets, content quality and demand for space.

For larger events, WellingtonNZ is able to provide a valued marketing schedule that you can add into your overall marketing activity summary.

Get in touch for promotional and PR support for your event.


Event sponsorship

The Major Events team administer event sponsorship (Major Event Fund), manage the city’s relationship with the sponsored events and enable events with opportunities to succeed.

We prospect for events, assess sponsorship applications, work with various stakeholders on logistics and operations, as well as create excitement around the event in unique ways.

Why do we sponsor events?

As an invested partner, we primarily sponsor events to provide a return on investment in the form of economic benefits to Wellington Region. Our goals are also to raise the global profile of the city and region for business, to stimulate economic growth and increase regional vibrancy for our residents. We will leverage sponsored events to make Wellington a place where people love to work, live and conduct business.

What are the criteria for sponsorship?

There are four key criteria that need to be addressed in the sponsorship application form:

  • Economic benefit
  • Increase Wellington’s profile
  • Sector growth
  • Enhance regional vibrancy

How do I apply for sponsorship?

If your event strongly aligns with our above criteria, then in the first instance contact the Major Events team to discuss further.

Examples of events we have sponsored are below;

  • All Whites vs Peru FIFA World Cup qualifier match
  • British and Irish Lions Tour 2017 & 2005
  • Elton John concert tour 2015
  • Guns n Roses concert tour 2017
  • ICC Cricket World Cup 2015
  • Jim Beam Homegrown
  • NZ Festival
  • The Hobbit: An Unexpected Journey World Premiere 2012
  • The Royal Edinburgh Military Tattoo 2016 & 2000
  • World of Wearable Art Awards Show
  • Eminem concert tour 2019
  • CubaDupa
  • Jim Henson Retrospectacle

Other sources of event sponsorship, funding or support are available from local Councils in the Wellington Region. See Wellington.govt.nz, Porirua.govt.nz, Kapiti.govt.nz, Huttcity.govt.nz, and Upperhuttcity.com.

You can find out more about how WellingtonNZ's Marketing and Communications team can help promote your event.


Planning a business event

The Business Events Wellington team are the official convention bureau for Wellington and can provide you with free and impartial advice on holding a conference, meeting or incentive in Wellington.

Whether you’re planning a gathering of 50, 500 or 2000, we have the local knowledge, expertise and contacts to help make your event a success.

Simply tell us what you want to achieve and together we can start making things happen.