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By 2025, Wellington will be the most prosperous, liveable and vibrant region in Australasia.
An inspiring and lofty goal, this vision tasks WREDA with advancing the prosperity, vibrancy and liveability of the Wellington region. To achieve this, a programme of work based on promoting and substantiating the unique character of our city and region, supporting existing and new businesses to thrive, and driving projects which lead to enhanced economic growth.
As the region’s marketing and destination storytelling engine, WREDA’s aim is to tell the Wellington story in a compelling and distinctive way - or as we like to say, ‘make the Wellington region wildly famous’.
WREDA’s latest reports can be downloaded below. Plus, scroll down for WREDA's main programmes of activity.
WellingtonNZ Statement of Intent 2019 - 2022 [PDF 9.65MB]
From facilitating a record number of screen permits to attracting eCommerce giants, WREDA’s re-focused areas of activity will help create traction towards becoming the most prosperous, vibrant and liveable region in Australasia by 2025.
As the marketing and destination storytelling engine, we will:
Ramp up our efforts to support the region’s thriving economy:
Work in tandem to maximise the potential of the sector.
Improve economic growth across the region.
Drive investment and strengthen the economy.
Create a vibrant Wellington and a liveable city for its residents.