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19 Mar 2015
Latest Statistics New Zealand data shows that commercial accommodation guest nights in Wellington city this January hit a 15-year high.
The data shows 196,443 guest nights were spent in the city during the month, 116,201 by domestic guests and 80,242 by international visitors. This is the highest January on record for all three data points since 2000.
Positively Wellington Tourism CEO David Perks says the figures show Wellington is competing strongly at a key time of year for the industry.
“January is the peak month for tourism across New Zealand, but has always been a challenge for Wellington due to the tempering off of business travel. This January Wellington city’s guest nights increased by nearly 10% compared with the previous year, compared with a nationwide growth for the month of just under 4%. To have such strong growth over what is traditionally one of our toughest months is a great barometer of the health of our industry and economy.”
This latest result continues a long-term trend of above-average January growth for Wellington.
Since January 2000, Wellington city’s guest night growth for the month has averaged 4.9% year-on-year. Across New Zealand in the same period average January growth was just under 2%. Wellington’s average January growth rate also exceeds other New Zealand tourism hotspots such as Auckland (2.9%), Rotorua (1.8%) and Queenstown (4.6%)
Mr Perks says these figures indicate Wellington is successfully expanding its position in the tourism marketplace.
“Once upon a time Wellington was not seen as a summer destination. Through a combination of events scheduling and tactical marketing we have clearly shifted that perception, allowing us to take full advantage of the nationwide surge in visitation that occurs in January.”