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31 May 2018
Aucklanders have long-liked to poke fun at Wellington’s refreshing wind. Today Wellington has finally responded with a front-page takeover of their most popular newspaper, which throws some shade back at the City of Sails.
The subtle dig to “Don’t let this knock the wind out of your sails” follows Wellington being named the world’s number one most liveable city for the second year running by Deutsche Bank.
The index ranks world cities in categories such as purchasing power, safety in the city, health care, cost of living, property to income ratio, pollution and climate.
Also launching today is an online video, featuring local comedian White Man Behind a Desk, which explains some of the alternative reasons why Wellington is the world’s best place to live… including the fact we have the best nooks and crannies… and grannies. And the world’s best insect-inspired architecture (aka The Beehive), which might be very specific but also true.
WREDA’s David Perks says the campaign around Wellington being the most liveable city in the world accolade focused on Auckland but had fun at its heart.
“Most Wellingtonians love Auckland and we believe the reverse is also true. While most people outside the Capital will take the campaign in their stride and with a smile, we know some will want to have a crack back at Wellington. We’re confident that those who do will be a small drop in the bucket fountain.”
Mr Perks says the campaign, which also includes outdoor billboards and digital posters, aims to attract Aucklanders to consider Wellington as a place to visit and live.
“You can’t beat Wellington on a good day. And actually, if you own a raincoat you even can’t beat it when it’s raining and the wind is blowing.”
Wellington topped the table against bigger and arguably better-known cities including Zurich (2nd), Copenhagen (3rd), Edinburgh (4th) and Vienna (5th).