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Being WOWed in Wellington

9 Oct 2013

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Wellington celebrates 25 years of WOW outside TSB Bank Arena

Every year, Positively Wellington Tourism celebrates the arrival of the World of WearableArt Awards Show in the city through city dressing and retail sector engagement.

To celebrate the show's 25th anniversary, this year we invited locals and visitors to 'Be WOWed in Wellington'. WOW founder Dame Suzie Moncrieff often describes the show as 'taking art off the wall and onto the moving body', so our brief was to take art off the wall and onto the streets.

The focal point of the activity was the installation of 25 lanterns outside of the TSB Bank Arena, designed to capture visitors' attention and encourage social sharing. The photo of the lanterns on the Absolutely Positively Wellington Facebook page was seen by 14,312 people and attracted 445 likes and 35 shares. The installation also attracted media coverage in The Dominion Post and on Classic Hits and The Breeze radio stations.

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Lead marketing creative for the World of WearableArt Awards 2013

The 1.2m high lanterns were designed to complement the Moroccan lantern design used in the award-winning garment Noor Reverie. Designed by Massey University Wellington student Rebecca Maxwell, the garment was the centrepiece of the marketing campaign for this year's show.

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Performers ready to WOW people on the streets of Wellington

To bring the promise of being 'WOWed in Wellington' to life, Commercial Dance students from Whitireia Performing Arts and members of Binge Culture Collective theatre company took to the streets during showtime, distributing surprise gifts from the creative capital.

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Musicians from Te Koki - New Zealand School of Music 'reverse busking'

Musicians from Te Koki - New Zealand School of Music were tasked with 'reverse busking' on the streets, distributing gifts as they performed throughout the city. Taxi requests at hotels were also intercepted, with guests surprised by a limousine instead.

The ever popular World of WearableArt™ Window Dressing Competition also again ran throughout the show period, with 63 retailers taking part. A display inspired by Austrian symbolist painter, Gustav Klimt, saw Cuba Street’s Emporium Vintage Boutique take top honours for the second year running.

Were you WOWed in Wellington this year? Got ideas on how we should bring events such as the World of WearableArt Awards Show to life on the streets of Wellington? We'd love you to share your ideas - post a comment below.

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Emporium Vintage Boutique's winning entry

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