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The Wellington Story

The Wellington Story captures the energy and unique essence of our region as a place to live, work, visit, do business, learn and invest.

Wellington - the place of the possible

Wellington is a region that generates its own positive energy. Packed with creators, thinkers, dreamers, doers and lovers of life it's the one place in the country — in the world — where everything is possible.

Here you can make ideas happen, live in style, connect with nature, and find friends for life. You can, quite literally, have it all.

Wellington is the place of the possible. Often wild, sometimes calm, but always alive with an energy that is…Absolutely Positive.

The Wellington Story video series

wellington story video series

The Wellington Story video series celebrates how and why Wellington is the place of the possible. The series acts as an introduction to living, working, doing business and having fun in the original capital of cool. 

These videos will give you an insight into the opportunities the city offers you, with a dose of Wellington personality and humour along the way.

And when you're done, take a look behind the scenes to see what went on during the shoot.

The Legend of Wellington

The ancient legends of local iwi tell us the North Island of Aotearoa, New Zealand, was originally a giant fish caught by the legendary hero Māui. The head of the fish is named Te Upoko-o-te-Ika a Māui or Wellington.

These days, we're also legendary for creative culture, innovation, business, great food, nature on our doorstep, friendly people and an all-round fantastic lifestyle.


High-tech Wellington

Wellington's tech sector is a connected and collaborative scene, with the most web-based and digital technology companies of any city in New Zealand.

So what is it like to be a high-tech company in Wellington?

Take a peek inside the industry with the help of some of our most successful tech companies, including Carnival LabsResnTrade Me, Xero and StarNow.


Living in Wellington

Wellington is one of the world's best cities to live in.

We enjoy top quality education and plenty of job opportunities, plus a lifestyle enhanced by natural wonders on your doorstep, including Zealandia eco-sanctuary, exhibitions at Te Papa, a world-class cuisine scene and vibrant events such as Jim Beam Homegrown.

Living in Wellington you can be passionate about work, and wild about play.

Move and set up in Wellington

Want to move or set up your business to Wellington?  

Wellington is the ideal city for your business to fulfil it's potential, alongside the likes of Carnival Labs and Trade Me. We have the most highly-educated workforce in New Zealand, with Victoria and Massey Universities just two of the educational institutions based here.

Plus our compact harbour capital offers an amazing quality of life. Go mountain biking on your lunch break, and walk across town to your meetings. 

Dine in Wellington

Wellington is the culinary capital of New Zealand. With unlimited choices right on your back door step. From gourmet dining such as Logan Brown and Charley Noble through to tasty food trucks like Ekim Burgers, Wellington has it all.

Fuel yourself with our world famous coffee from the likes of Havana or Flight Coffee or have an award-winning craft beer  at Garage Project

Thanks to all our stars above, as well as Duke Carvell’sTommy MillionsOsteria Del Toro and the Cuba St Fruit Mart.


Visit Wellington

Visit Wellington and explore one of the easiest cities in the world to have fun. Nice and compact, you can walk pretty much everywhere, from the waterfront to Mt Victoria lookout.

Get a touch of culture at the St James Theatre, home of the Royal NZ Ballet. Shop for designer threads at Twenty Seven Names, vintage treasures at Hunters and Collectors and quirky giftables at Iko Iko.

For refreshment, you'll find cafes like Red Rabbit around every corner. Grab a bite at Leeds St Bakery or Pizza Pomodoro, and a sweet treat from Wellington Chocolate Factory. When you're ready to park up, Golding's Free Dive has cool craft beer on tap.

Screen and digital scene in Wellington

Some of the biggest films in the world have been made in Wellington, led by powerhouses like Weta WorkshopWeta Digital and Park Road Post Production. We're world leaders in other areas too, with Pik Pok's fun and addictive mobile games topping the download charts and Xero's accounting software changing the way the world runs its numbers.

Trade Me is another stand-out digital success story, and exciting new startups like Wipster are following in their footsteps. 

Find out more about why Wellington is the place to be when it comes to screen or digital.

Like to know more?

Take a look at what happened behind the scenes of The Wellington Story video series.