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The WREDA team

The WREDA team are shamelessly passionate about driving the prosperity and vibrancy of the Wellington region.

The board

The WREDA Board brings together leaders with a broad range of experience, knowledge and expertise. All are passionate about Wellington's success and are collectively responsible for setting WREDA's strategic direction.

Chief Executive

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Lance Walker takes the helm as the Chief Executive of the Wellington Regional Economic Development Agency. Lance is tasked with realising WREDA's vision for Wellington to be the most liveable, prosperous and vibrant city region in Australasia by 2025.

Business units

WREDA is structured in six high performing business units that reflect the priority areas of driving economic growth within the Wellington region. We work with businesses, event organisers, education institutes and government to enable the future economic growth, prosperity and liveability of the Wellington region.

Business Growth & Innovation

The Business Growth & Innovation team work with business, government and other leaders to enable the economic growth of region, through funding initiatives and delivering projects. This creates an attractive region for students, investors, migrants, entrepreneurs and growing businesses, which helps drive prosperity. If you run a business in the region, or you think you'd like to, contact the team

Destination & Marketing

Tasked with building Wellington's global reputation as a destination in which to live, visit, work, study and do business, the Destination & Marketing team work across Communications, Digital, Marketing and Trade. If you're seeking promotion of your business, event or organisation, or you're interested in how we promote Wellington, get in touch

Events & Partnerships

Wellington is New Zealand's events capital, and this team help keep it that way. Whether they're sporting, cultural or business events, the Events & Partnerships team lead the attraction, development and continued success of events across the region. They're also tasked with establishing strong regional, domestic and international partnerships. So if you're planning an event, contact the team.

Venues & Project Development

Responsible for managing a portfolio of civic-owned venues, the Venues and Project Development team facilitates the delivery of hundreds of performance and business events annually. The venues,which combine heritage and character with state of the art technology, include the TSB Arena, St James Theatre, and the proposed Wellington Convention Centre. If you're looking to hire a venue, get in touch.

Business Services

Business Services make sure the WREDA team are well looked after and that the wheels of the organisation are oiled and on track. In this team you'll find human resources, finances and IT, and our front office team can help you with enquiries about anything WREDA. Find out more.

Creative HQ

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This wholly-owned subsidiary is our start-up acceleration and incubation laboratory. They enable bright people to build brilliant businesses by nourishing entrepreneurial talent and driving startup innovation in our region. If that sounds like you, get in touch today.

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