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WREDA's vision for Wellington

By 2025, Wellington will be the most prosperous, liveable and vibrant region in Australasia.

Bold, aspirational and provocative, this vision challenges WREDA to lead a new phase of transformational change for Wellington's economy. The vision demands that Wellington exceed expectations, compete in a global context, and become internationally recognised as a leading region. 

The vision also carries the notion that prosperity, vibrancy and liveability are symbiotic. Each quality enhances the other two, and success requires coordinated management of all three.

WREDA’s latest 2016/17 Annual Report, and our Statement of Intent, outlining what the agency aims to achieve in the next three years (2016 - 2019) can be downloaded below. Plus, scroll down for WREDA's big six - our key focal points for the next year.


The 2017/18 WREDA big six

From boosting the profiles of our region's incredible makers, artisans and creative entrepreneurs to promoting Wellington's creative edge through innovative destination marketing and via growing our creative industries, WREDA's big six are our key focal points for the next year, taking us that one step closer to becoming the most prosperous, vibrant and liveable region in Australasia by 2025.

Supercharge Wellington's events

Wow big 6

Find, attract and promote events in Wellington. We plan to:

  • Announce a new major event for Wellington
  • Attract more events to fill programming gaps in Wellington’s performance events calendar
  • Make WOW®’s 30th anniversary a region-wide celebration
  • Increase the use of our civic venues
  • Attract new multi-day conferences of 250+ delegates

Pump New Zealand's creative heart

Creative heart 1

Promote Wellington's creative edge through innovative destination marketing and via growing our creative industries.

  • Use events, creativity and culture to attract NZ visitors via impactful marketing
  • Position Wellington to Australians as ‘NZ’s creative heart’
  • Boost the profile of the region’s makers, artisans and creative entrepreneurs through media hosting and PR
  • Support the development of our signature creative events, including NZ Festival, WOW®, Homegrown, Wellington Jazz Festival, LUX, CubaDupa, Visa Wellington On a Plate and Beervana
  • Help grow distinctively creative Wellington businesses, focusing on game developers, AR / VR and screen sectors

Accelerate the big projects

Accelerate the big projects

Use our regional and sector reach to pull energy together behind big investment projects and get them moving.

  • Conduct a feasibility study for a 10-12,000 seat indoor arena
  • Project manage, generate leads and take future bookings for the convention centre
  • Build awareness offshore of the movie museum as a tourism product

Talk up tech

Talk up tech

Double down on positioning Wellington at the centre of New Zealand's tech revolution.

  • Project manage Wellington’s participation in TechWeek 2018
  • Build Wellington’s reputation offshore as the leading global hub of mixed reality innovation
  • Establish Wellington as New Zealand’s FinTech centre through programmes such as the Kiwibank FinTech Accelerator

Sell student city

Student city

Attract more international students and improve the experience of studying in Wellington.

  • Get students and education agents in key offshore markets excited about studying in Wellington
  • Celebrate our student successes through the Wellington International Student Excellence Awards
  • Get students into work via internships
  • Attract and support student-friendly events

Ramp up business growth

Business success

Roll out an enhanced programme of support for businesses.

  • Nurture entrepreneurship through business incubation and acceleration programmes
  • Launch a targeted support package for established businesses ready to scale up
  • Connect new exporters with Asian markets via Singapore
  • Make it easier for new talent and businesses to move to Wellington through settlement activity
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