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Webstock conference

Webstock is a place where web designers, developers and industry leaders from across America, Canada, UK, Australia and New Zealand connect to inspire, educate, and meet. It’s an annual celebration of the magic of the web and those who craft it. This event runs over five days, which includes a two day web design and development conference and three days of pre-conference workshops.

How it all started

Webstock is the brainchild of Natasha Lampard, Mike Brown, Deb Sidelinger and Ben Lampard – a small group of web professionals who’ve taken it upon themselves to promote raising the standard of websites in their own backyard (and abroad). It started out in February 2006, and now in its ninth year has grown from 500 to over 800 delegates.

Conference at a glance:


St James Theatre

Michael Fowler Centre

The Embassy Theatre

Destination Wellington
Delegates 800
Sector Information and Communications Technology (ICT)

Why Wellington worked

Wellington, New Zealand’s capital city, is home to a vast number of hugely successful ICT businesses - from established high flying companies like Silverstripe, Xero, and Intergen, to individuals who are starting up and going for it.

Wellington has the highest concentration of web-based and digital technology companies per capita in New Zealand, and the ICT sector is flourishing three times faster here than in any other region in the country. The city has a positive synergy between developers, designers, government and entrepreneurs. Innovative culture thrives in this vibrant city. 

Webstock chose St James Theatre as its anchor venue, using the stunning 100 year old auditorium for the main conference with plenary for 800 delegates. The theatre’s theatrical facade and dramatic showbiz elegance provided the perfect paradox between the building’s history and heritage, and the cutting edge ideas shared on stage. It created a unique setting to suit the sometimes eccentric, and always entertaining, personalities of the presenters.

Pre-conference workshops were held at another PWV venue, the Michael Fowler Centre, and the after party was held at Wellington’s prestigious Embassy Theatre.

All venues are located in the heart of the city, and only a stone’s throw away from each other; conference delegates are in close proximity to hotels, restaurants, shops, galleries, and Parliament. 

It’s easy to see why organisers make Wellington their first choice for conferences and events like Webstock. Huddled between the hills and harbour, the city is a breeze to get around with regular international and domestic flights and transfer time from the airport to the city centre is just fifteen minutes.

“Wellington’s technology community seems to be growing all the time while still retaining the ‘collegial feel’ that has welded Webstock to the city. People know each other in Wellington and they share stuff and want to help each other.” Natasha Lampard

Team work

Together with Webstock’s sponsors and organisers, the team at Positively Wellington Venues worked behind the scenes with their highly experienced food and beverage partners, Restaurant Associates (RA), and the technical and production team at Multi-Media Systems, to give the conference a trade mark Wellington twist. 

Conference goers were also surrounded by the warm aroma of Wellington based organic coffee roaster, People’s Coffee, serving up freshly roasted coffee throughout the day. The Greengrocer provided delegates with fresh cold-pressed juice, and Garage Project, a start-up Wellington craft beer brewery, fuelled delegates’ creativity kick at afternoon tea. Wooden Spoon, a boutique Wellington freezery, cooled down delegates with ‘all you can eat’ artesian ice-cream throughout the day.

Be another success story

Wellington’s unique position in the conventions and events market is what makes the capital such an attractive event destination. Business events such as Webstock bring visitors who spend on average $406 per night, adding up to an industry that brings $140 million a year into the Wellington region.*

Webstock 2015 was a ‘sell-out’ and a fitting celebration of the web and all its makers – the creativity, the magic, the craft and everything in between. The team at PWV worked with Webstock to deliver an unconventional convention, making sure the right people were working the event to ensure a highly memorable experience for delegates, speakers and sponsors.

*Ministry of Business, Innovation and Employment, Convention Delegate Survey Report, December 2014 another success story in bring your business to Wellington.

“We love the supportive and collaborative nature of Wellington, its super connected, and its size lends itself to an excellent environment where it is easy to share ideas, do business and to build reputation and credibility.” -Natasha Lampard