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Top reasons to do business in Wellington

From the country’s most successful online business, to wines that grace the tables of the world; from studios making billion dollar movies, to technology that is changing how people live and work – Wellington is a region of innovation, diversity and creativity. Here's the top 10 reasons you should do business in Wellington.

Ease of doing business

You can set up, startup, and expand your business in Wellington with ease. New Zealand was ranked the No.1 country for starting a business and No.2 for ease of starting a business in the World Bank Index Doing Business Report 2016.

High tech capital

Wellington thrives on bringing innovation to life and our booming digital technology industry has removed all barriers to creativity. With 47% of our workforce in knowledge intensive industries compared to the national average of 33%, it's no surprise we have the highest concentration of web-based and digital technology companies in Wellington.

A city on the rise

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Wellington is one of the top small cities for investment in the Asia-Pacific region. For cities with populations of less than 2.5 million, FDI Intelligence has ranked Wellington second overall among 163 cities in the FDI Asia-Pacific Cities of the Future 2015/16 report. 

High chance of collision

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Wellington city is full of businesses and individuals who are determined to take on the world. You'll be able to network on the go as being a compact city means there's a high chance that you'll bump into fellow investors, entrepreneurs and business professionals while you're ordering your morning coffee or walking to your next meeting. 

Affordable salaries

Salaries are generally 20-30 percent lower in New Zealand than in Australia and we have no payroll tax (around 5% on top of salaries in Australia). Wage costs are also lower, but the talent level is of a high quality thanks to our educated workforce and renowned Kiwi work ethic. The cost of living in New Zealand is comparatively lower as well.

Lower operating costs

Many global businesses have chosen to locate their business in Wellington to take advantage of lower overheads on offer. Our office spaces in Wellington are 20% cheaper than other global cities, but equally as impressive. New Zealand also had the 5th lowest industrial electricity rates of countries in the OECD (Ministry of Economic Development) as ranked in 2012. 

Educated workforce

Wellington is packed with the most highly educated people in the country. We have the most degree-qualified employees in the country and the education system in New Zealand is ranked No.1 in the world (Legatum Prosperity Index, 2013). With three universities and three institutes of technology, there’s always a constant supply of qualified new graduates readily available.


Wellington is a globally competitive led by innovation and driven by technology. Kiwi entrepreneurs are known around the world for generating ideas that challenge the expected and Wellington leads the charge. We're home to a long list of creative and innovative businesses such as award-winning screen legends, Weta Workshop and Weta Digital, and cloud-based accounting software company, Xero.

Business culture

The business culture in Wellington is best described as friendly yet professional. It will probably be less formal than many business environments overseas, but when it gets down to business we know how to band together and produce results.