Unlock digital marketing

Led by Aro Digital co-founder and chief executive Tim Dorrian.

Businesses using digital marketing well can reach more customers and grow faster than ever. In this “fundamentals” workshop, Tim shares what’s working in 2022, and gives examples. Whether you’re new to digital marketing or experienced, learn how to use digital to attract online and in-person sales and new tactics to achieve growth.

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Led by Shopify’s Julian Bartram, head of the Aotearoa community for the ecommerce giant.

It’s well-known that COVID has accelerated the growth of online shopping. In this workshop Shopify’s Julian Bartram discusses different ways to set up an online store, effective user experiences leading to sales, and the biggest mistakes that lead to losing sales. 

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Led by Garage Project’s head of marketing Janna James and George Daroux, head of direct-to-consumer sales.

Two of the forces behind Garage Project’s recent growth will share how the business has approached the challenges of the past two years, what they’ve tried, what’s worked and what hasn’t.

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Led by Strategy Creative partner Matt Innes and award-winning media strategist Anna Mathews.

Google is the world’s most powerful tool for business, and this workshop with Matt and Anna will help you to understand how to take advantage of Google’s paid and non-paid functions to grow your business.

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Led by Wrestler general manager Claire Beesley.

Some brands attract passionate followings while other struggle to engage – in this workshop Claire will reveal what makes a brand connect and discuss all aspects of brand communication, including effective storytelling, key messaging, tone of voice, marketing and content strategy.

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Led by Tom Reidy from Tag The Agency.

Learn the fundamentals of Facebook and Instagram, including how to attract engaged followers, engage with customers and reach a broader audience using Facebook and Instagram advertising.

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Led by Nick Whiteacre from Calibrate.

Some top online stores make half their sales or more through email campaigns. In this session, Nick will share a range of tactics and best practice advice to level up your email marketing.

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Led by Matt McNeil and Antony Young from The Media Lab.

Join this session to learn from media veterans and co-founders of The Media Lab (previously The Digital Café), on the topic of paid marketing.

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Led by Matt Leach, Curriculum Designer for the Canva Foundation.

With more than 60 million users, Canva is the fastest growing software company ever. In our other workshops, we've talked about the importance of cut-through content, and lots of it. In this workshop you will learn how marketers and business owners are creating that content for themselves and for free using Canva.

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Led by Rebekah Campbell, Author, Entrepreneur and WellingtonNZ GM of Business.

In the final session of our digital marketing workshop series, our host, Rebekah Campbell will share tactics and hacks business owners can use to grow their businesses now. Rebekah will cover a broad range of topics relevant for anyone who is using online marketing to promote a product or service.

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