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The creative and digital sectors in Wellington

Wellington is the creative capital of New Zealand. The creative expertise found here has gained worldwide acclaim and business success for many enterprises in Wellington’s creative and digital sector.

Park Road Post 01
Park Road Post

Wellington’s award-winning companies

Wellington is home to creative and digital companies producing world-leading content and inventing award-winning technologies. Weta Digital has achieved international recognition and Academy Awards for its visual effects expertise on the Lord of the Rings and The Hobbit film trilogies (plus many more). Close to Weta Digital, Park Road Post Production offers state-of-the-art post-production facilities.

Pukeko Pictures, an entertainment production company, has released globally successful television programmes such as The WotWots and Jane and the Dragon. They also developed a reboot of the famous Thunderbirds TV series for international television.

The gaming industry is also prominent in Wellington. PikPok, an industry-leading games maker, has developed multiple successful mobile games including Flick Kick Football Legends and Turbo FAST (in association with Dreamworks Animation). Carnival Labs is developing mobile phone applications to enhance international brands such as Kraft Foods and Dreamworks.

Whether they’re big or small companies servicing big or small clients, the common theme is that successful companies have grown here in Wellington and exported their content and technologies to the world.

Wellington hosts major conferences such as AnimfxNZ, EdTech for Export and Webstock

Do Business operating costs Wellington Offices DNA Design Agency Office
Design agencies

Wellington is a creative melting pot

Wellingtonians have always supported arts and culture and the city is home to many national arts and cultural organisations, such as the Ministry of Culture and Heritage, Te Papa Tongarewa National Museum of New Zealand, NZ Symphony Orchestra and Creative NZ.

The convergence of creative and technological expertise has resulted in innovative businesses and people. There is a close connection between Wellington industries and education institutions that ensures future talent will continually find a home in the creative and digital sector. 

Of particular note, Massey University’s College of Creative Arts is the first art and design school outside North America to be awarded the prestigious mark of quality by the US National Association of Schools of Art and Design.

In 2017, the Miramar Creative Centre opened. Based in the heart of Wellington’s film industry, it provides the learning and industry interaction necessary to support pathways into careers in film-making, game design, visual effects and multimedia design.

Wellington is home to Lightning Lab - the only digital accelerator in New Zealand

CoCa Massey Study providers
College of Creative Arts - Massey University

Key subsectors

Currently the key subsectors experiencing growth are:

  • Animation
  • Application development
  • Gaming
  • Motion-picture
  • Video and sound activities
  • Post-production
  • Visual effects