Double Denim CEOs want women leading creative campaigns
Social warriors and rebel CEOs, Angela Meyer and Anna Dean, share how their business is making a difference to Wellington and the world
Double Denim is a creative agency and consultancy specialising in gender intelligence, launched by Anna Dean and Angela Meyer.
Using their in-depth insights into the economic and emotional lives of women, smart strategies and great creative they’ve worked on some of New Zealand's most talked about campaigns, including Treat Her Right, Powershop, and the launch of Hunt for the Wilderpeople.
Our company believes in changing the status quo.
Anna Dean, Double Denim
The launch of Double Denim was motivated by a disturbing discrepancy in statistics.
"Only 3% of creative agencies are run by women, while 80% of all purchasing decisions are made by women. We wanted to create female-focussed strategies and campaigns that get cut through and help ensure women's equality is always high on the agenda." explains Angela.
"Our company believes in changing the status quo. We unlock the opportunities in connecting to the biggest market in the world: women. Simple in principle, radical in practice, Anna adds.
Angela and Anna love working in Wellington as they're found they're surrounded by like-minded people and businesses.
"We really like the proximity of a heap of people getting good things done. I guess you'd call it a 'public service' mentality. People here are genuinely trying to make things better. Social and corporate responsibility is key, and that's always inspiring. The focus is often on collaboration and compassion rather than competition."