Springload CEO prioritises planet, people and profit

Springload CEO Bron Thomson’s goal is not only to be highly profitable, but also make the world a better place

Springload CEO Bron Thomson

Founded in 2002, Springload has grown to more than 70 staff and has established itself as a key creative digital agency both in Wellington and further afield. But CEO Bron Thomson admits growth has never been the goal.

“Financial growth and people, or headcount growth, isn’t something I’ve actively aimed for. I don’t have a growth strategy but I do have a strategy for getting really good people to work with us, and for looking after clients. And one of the outcomes of that happens to be growth.”

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Business Creative office cribs springload Johnny hendrikus 2020 10
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While Bron considered moving some of Springload’s business to Auckland, she says there’s a distinct “Wellington vibe” that isn’t easily replicated outside the capital.

She puts it down to the type of environment that fosters business growth in Wellington, including a high number of cafes per capita and a lively creative scene which contribute to the wider business culture of Wellington.

“It’s that Creative Welly and Silicon Welly that’s really coming through now  — especially globally, that’s what we’re known for.”

Wellington’s reputation attracts and retains talent — people come to work and stay for the lifestyle, says Bron. 

And once they’re in the door at Springload, Bron’s focus is on creating a family, who are committed to doing good work and creating positive change in the world. 

“People often want to do good in the world and Springload is a workplace where we encourage people to put these values into practice.”

This includes celebrating birthdays each month, ‘learning lunches’ where they eat together and hear from a project team about the work they’re doing, offering a wellness allowance to go towards activities that support staff mental and physical wellbeing, and creating a collaborative, social and supportive team environment.

Bron’s also made environmental sustainability a major priority for the business.

Springload is carbon negative after auditing their suppliers and studio practices to make sure that where possible, they choose local, sustainable options. They also offset emissions by supporting an initiative called Trees That Count — Springload’s donations help plant a native tree every time they invoice a client.

“For me, I like to ask if Springload was a human, would it be a good human?”

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