Taking on the world's biggest brands from Wellington's Resn
Digital production giants and rebel CEOs Rik Campbell and Steve Le Marquand share about building a creative agency now sought after by the world's biggest brands
Where do Spotify, Adidas, Netflix and Lexus look when they seek a creative agency that can make their brands stand out in a crowded marketplace?
Yep, it is Wellington, where digital design shop Resn dreams up interactive websites, games, 3D animations and mobile applications that have now garnered over 300 international awards.
We had to build a brand around ourselves with projects that stood out.
Steve Le Marquand, Resn
Founded in 2004, the agency has embraced successive waves of new technology, from the iPhone to the rise of social media, infusing everything they do with, as they put it, “gooey interactive experiences that amaze and stupefy”.
“To do that from a distance, we had to build a brand around ourselves with projects that stood out,” says co-founder Steve Le Marquand.
Over 90 per cent of Resn’s clientele is based offshore, served by 42 staff spread between the Wellington office and Amsterdam, which Resn chose as its European base seven years ago to replicate many of the professional and lifestyle advantages of Wellington while overcoming the timezone challenges.
“We had great people who had grown up with us who wanted to go and see the world but didn’t want to leave Resn and we didn’t want to lose them,” says Steve.