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Wellington is the place of the possible, where support is provided by a range of organisations and industry experts to ensure the best foundation for startups to succeed.
Our love for creativity, innovation and collaboration has seen Wellington businesses triumph on an international scale, growing impressive reputations around the world.
Bring your ideas. Let’s make it happen.
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Wellington has the highest concentration of web-based and digital technology companies in New ZealandNew Zealand Trade and Enterprise
Wellington is the birthplace of Lightning Lab, the country’s first digital accelerator programme.Creative HQ
No. 1New Zealand was ranked the No.1 country for starting a businessWorld Bank Index Doing Business Report 2016
The continual meeting and sharing of ideas between clusters of startups and tech based businesses has created a united community that works together to solve problems and helps each other to succeed on a global scale.
There's a raft of incubator and accelerator programmes available in Wellington designed to take startups to the next level. You can be sure your startup will get the attention and support that it needs to succeed.
Wellington’s startup melting pot is very diverse with a rich variety of talented people creating and championing innovative and progressive projects, which help build a foundation for future startups to thrive.
Wellington startup business Stqry (pronounced ‘story’) is helping arts organisations around the world tell their stories to visitors.
“We’ve developed the Stqry app that museums, art galleries, local governments, aquariums, zoos and any organisation that has a fascinating story to tell can do so directly to the public,” says co-founder Ezel Kokcu.
Wellington Zoo, the Seattle Art Museum and the Walt Disney Museum in San Francisco are among the company’s clients. Read more about Ezel Kokcu from Stqry
Ezel says Wellington is a big enough city to source the talent that you need, but small enough to collaborate with other Wellington businesses on a daily basis.
"It's just such a close community, so you know that just down the road there's another company innovating, exploring new ideas and creating new technology"
“You see new companies sprouting out all the time with that really can do attitude to just have an idea and to explore it further.”
Ezel says the sense of connection here in Wellington is exciting.
“When you step into a tech office in Wellington, you know there’s such a close-knit team. You know that they all share the same passion."
Based in Wellington but with staff around the world, Ezel says the city is a great place in which to work, live and do business.
She loves that there are amazing cafes with great coffee just down the road.
"You're a second away from the beach so you can just take a minute to breathe."
“In Wellington, things are fast because it’s small and very well connected.”
Vivien says the ability to access decision-makers is critical in business.
“Being able to connect with politicians, being able to connect with senior public servants being able to ring up the chief executive of a business you’d really like to talk to… All those things are unimaginable in London or New York."
"In Wellington, it’s fast because it’s small and very well connected.
Here more than anywhere else there’s a real living network that crosses sectors between business and government and community and increasingly startup business."
"We’ve been going just over 18 months and Loomio’s being used in 72 countries and is in 20 languages. We are on track for changing the world from Wellington."
Gabe and Rochelle from the Wellington Chocolate Factory talk about why they set up business in Wellington.
The Wellington Chocolate Factory is one of the first artisan bean to bar chocolate factories in New Zealand that you can walk into and see the whole process of how the chocolate is made.
After spending 13 years living in Melbourne working with coffee and chocolate, Gabe decided to move back to Wellington.
"It's a real foodie hub, and it's really exciting what's happening here with all the artisan food producers. There's something in the air it seems, it's a really exciting time for Wellington".
Gabe now resides on the Kapiti Coast, about an hour north of Wellington.
He loves the beaches out there and says its a nice change of lifestyle after living in a big city for so many years.
Gabe says it's not just the film industry that's growing here, the food industry is also really booming in Wellington.
Gabe thinks Wellington is a brilliant place to start a new business.
"It's just easy, everyone is really supportive and it's easy to collaborate with people on projects."