Thrive gets businesses thinking big

The week-long series of business innovation workshops are seeing results, with companies finding ways to re-imagine their products and services

business Thrive PRomote New Zealand .

It was great being around a group of other creative, motivated people. It was energising

Raechal Ferguson, Field & Green

The Thrive Programme helped the team at award-winning restaurant Field & Green create a new series of community events, the first of which sold out in 48 hours.

For restaurateur Raechal Ferguson, the Thrive workshops energised her to think about the business from a different perspective.

“I came out of it with a completely different plan than what I thought I would be doing. It was making time to look back over what you’ve been doing and see opportunities that you hadn't thought of yet.”

“It was great being around a group of other creative, motivated people. It was energising.”

Like many within the hospitality business, Covid-19 lockdown heavily impacted their ability to trade and they were left thinking about how to increase sales and their customer base. Instead of trying to find new customers, Raechal says the programme challenged her to think about how they could bring the positive community aspect of lockdown into their restaurant.

They decided to team up with Wellington event agency Pirate & Queen, to create the ‘Supper Club Series’ - regular community feasts that bring people together through food and culture. Their first Winter Solstice event sold out in 48 hours.

You can spend too much time stuck in the operational part of your business. Thrive gave us the platform to be brave and think big, and the tools to support us on our new journey

Catherine Rossiter-Stead, PRomote New Zealand

PR marketing and events agency PRomote New Zealand have completely re-worked their business offering and the aim is now to get staff back on board.

Managing director Catherine Rossiter-Stead says Covid-19's impact created some major challenges with all planned events coming to a halt. They were looking for every opportunity to help re-imagine their business offerings and came across Thrive Programme.

“We’ve partnered up with a new team of suppliers, and are now in negotiations with new organisations. The aim now is to start re-employing staff.”

“The programme flipped our thinking and our angle of approach in what we were going to offer. We'd never really appreciated the flaws in our assumptions or our understanding of our clients’ needs.”

Her advice for other business owners is to make the time to think about more than just ‘business as usual’.

“You can spend too much time stuck in the operational part of your business. Thrive gave us the platform to be brave and think big, and the tools to support us on our new journey.”