Tourism businesses

The tourism arm of WellingtonNZ works with local businesses to support them develop products, understand visitor markets and connect with travel sellers domestically and offshore

As the Regional Tourism Organisation for the Wellington region, it’s WellingtonNZ’s job to promote the capital as a visitor destination and help boost our tourism economy.

Whether you are an established tourism business, thinking about starting one or want to bring a new experience to the capital, then we’re here to help.

We can offer start-up advice for new operators, support and programmes for regional tourism businesses, and we wave the Wellington flag with travel sellers here and overseas to help them sell the city and region to visitors.

Starting a business is a big decision, it’s hard work to get it off the ground but also extremely rewarding. Before opening the doors though, take time to gather quality information and advice.

For established tourism businesses, it’s more about developing products, connecting to markets and increasing sales channels.

Either way, WellingtonNZ’s tourism team works with a range of local tourism businesses, including attractions, tour operators and hoteliers, to help them develop their experiences and offerings.

The team can also help new businesses to understand and connect to new markets and sales channels.

Tourism business support

There is a range of support and tools available to help local tourism businesses succeed

About the Tourism Team

WellingtonNZ's tourism team is made up of the Wellington isite Visitor Information Centre, the Trade team and the Wellington Regional Trails team.

Wellington isite Visitor Information Centre – as the shopfront of Wellington tourism, the isite helps with information and booking support locally and nationally. It is also agents for most major ticketed events.

Tourism Trade – the team works with travel sellers such as travel agents, inbound tour operators (ITOs), wholesalers and online travel agents (OTAs) to ensure they have the skills, knowledge and resources to promote and sell Wellington to their clients.

Wellington Regional Trails – the trails team promotes public trails across the wider region and looks after the Wellington Regional Trails website.

Get in touch

If you would like to work with us, we'd love to hear from you!

Contact us

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