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There’s always a story to tell along the Classic New Zealand Wine Trail. You are welcome to draw from the following information to help build your stories and content.


An unforgettable wine and food experience

Three major wine producing regions, a capital city, rural towns and stunning coastline combine to create the Classic New Zealand Wine Trail. This self-guided, 380km wine trail takes visitors through the regions of Hawke’s Bay, Wairarapa, Wellington and across Cook Strait to Marlborough. The trail covers 80 percent of New Zealand’s wine production regions and is home to 230 wineries ... no wonder it has been described as one of the best wine drives in the world.

Key Facts of the Classic New Zealand Wine Trail

  • More than 80% of New Zealand’s total annual wine production comes from the regions on the Classic New Zealand Wine Trail.
  • There are over 230 wineries along the Trail and more than 120 cellar doors.
  • Hawke’s Bay has 200 vineyards, 76 wineries and 32 cellar doors
  • Wairarapa has 107 vineyards, 33 wineries and 31 cellar doors
  • Marlborough has 120 wineries and 33 cellar doors. Marlborough’s Golden Mile has nine cellar doors within 6km
  • There are 100 road signs to follow
  • There are a multitude of vineyard cafes and restaurants along the Trail
  • Each region is famous for its own distinctive wine style and offers a complimentary experience for the wine enthusiast
  • Seven Farmer’s Markets along the Trail offer fresh seasonal produce for sample and sale, which is a great introduction to regional food specialties and provides the opportunity to meet the growers and locals.
  • Rumour has it that Wellington has more restaurants, bars and cafes per head of population than New York and is New Zealand’s coffee capital.

A free Trail Guide is also available for visitors providing them with ideas and inspiration to create the ultimate tailor-made holiday experience. It’s an ideal planning tool and travel companion as visitors’ journey through these regions. Travellers are encouraged to spend at least seven days exploring the sights on the Classic New Zealand Wine Trail.

For more information you can email us here.