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Classic Wine Trail trade toolkit

Use this information as a planning tool to tailor-make a journey for your clients along the Classic New Zealand Wine Trail


The Classic New Zealand Wine Trail is the only way food and wine enthusiasts should travel New Zealand. Not only does it encourage visitors to travel off the beaten track on less travelled roads, it also naturally links to other New Zealand touring routes, and offers an excellent hook to encourage past clients to revisit New Zealand.

Quick facts and selling tips

  • The Classic New Zealand Wine Trail is a self-drive touring route.
  • The journey is an official touring route, signposted along the main highways to help guide visitors along the Wine Trail.
  • A 380km (240 mile) journey along the East Coast of New Zealand between Hawke’s Bay in the North Island and Marlborough in the South Island.
  • The Wine Trail encompasses three wine regions – Hawke’s Bay, Wairarapa and Marlborough, together responsible for more than 80% of New Zealand’s total wine production.

Order guides

CNZWT maps

Let us know if you’d like to order copies of the Wine Trail guide and we’ll get them to you right away. We suggest you include the guide in your client documentation. It makes an ideal travel companion and helps add value to any itinerary. In the meantime, download a pdf of the Classic New Zealand Wine Trail Guide.