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Welly loves WOW

This spring, Wellington will declare its love for WOW. From spectacular shop windows and delicious dining deals to wearable art installations, there are plenty of ways to embrace the WOW love story in Wellington.

From 27 Sep to 14 Oct, the World of WearableArt Awards Show (WOW) will mark their 30th anniversary show, right here in the creative capital. To celebrate, Wellington is sharing the love for WOW in lots of ways - keep scrolling for all of the details. 

WellyLovesWOW 1600x630 Photo credit: Princess Niwareka, Maria Tsopanaki & Dimitri Mavinis, UK

While you’re out discovering the WOW love story in Wellington, be sure to:

SNAP a photo of your ‘WOW in Wellington’ experience
SHARE it using #WellyLovesWOW
WIN one of five $1,000 shopping sprees*


Book your WOW tickets

New Zealand’s single largest theatrical production will bring 140 incredible works of wearable art, created by designers from around the globe, to life on stage in an explosion of creativity. Limited tickets are still available - get yours now!


Discover the WOW Wander

CREDIT Kaleidoscope Tess Tavener Hanks Australia 800x800

As you explore the city, seek out our 12 impressive installations featuring garments from the World of WearableArt historical collection. Get up close with 16 extraordinary works of wearable art in displays created with Massey University College of Creative Arts students and exhibition design company, Workshop e.

To find out where they are, download our Insider’s Guide [PDF, 6 MB], pick up a hard copy from the i-SITE or WOW Hub (outside TSB Arena), or check out the list below.

Visit the WOW Hub

WOW HUB 800x800

From 24 Sep until 14 Oct, experience a taste of WOW at the official fan zone, located under the sails outside the TSB Arena. This is your chance to see award-winning garments up close, and purchase show tickets and WOW merchandise. Open 11am to 4pm and 90 minutes before the evening shows start.

Shop 'til you drop - and win!

Wellington’s compact and walkable city centre is made for shopping. From fashion boutiques stocking international and local designers, to bustling markets and quality vintage stores, indulge in some retail therapy before heading to the show. New hot spot Lombard Lane is worth a visit for its boutique shopping. 

Win with the Window Dressing Competition

Discover the trail of spectacular retail windows in the annual Window Dressing Competition. Vote daily for your favourite between 26 Sep and 9 Oct and you could win a $1,000 shopping spree at David Jones and a year's supply of L'affare coffee!* 


Pose with the WOW sign

Welly loves wow sign

Get the ultimate Wellington snap with the Welly Loves WOW sign! You'll find the mirrored sign on the waterfront, by the bridge that spans the entrance to Whairepo Lagoon. Don’t forget to share your snap on social media using #WellyLovesWOW for your chance to win one of the five $1,000 shopping sprees*.

Fill your plate - and win!

Start your evening with an exclusive menu offer at one of Wellington's finest restaurants. Inspired by the prix fixe menu style from France, these special menus have been specifically designed to enjoy before you head to the show. Just remember to book ahead so you don't miss out!

Win with the Edible Art Competition

This year, Wellington’s eateries are creating incredible edible art dishes in our brand new Edible Art Competition. Check out the tasty creations on offer and vote for your favourite between 26 Sep and 14 Oct for the chance to win a $1,000 dining voucher*.


Explore with our map

Easily explore Wellington with our official Insider’s Guide [PDF, 6 MB]. It'll help you easily find your way around the city and shows where you can find the WOW Hub and WOW Sign, the shops with spectacular windows, the eateries offering dining offers, and the impressive WOW Wander installations. 

Fun ways to fill your day

Fuel your day with strong coffee at one of Wellington's many top-notch brunch spots. Wander along the waterfront before popping in to the spectacular new gallery, Toi Art, at Te Papa. Tempt your tastebuds in Hannah's Laneway, a trail of boutique food factories, or at one of Wellington's tasty markets. Discover more of our creative magic at the Weta Cave or in one of our many galleries

Day trips from the city

If you’ve got time, Jackson Street in Petone is only a short drive or train ride from the city and is a must for the savvy shopper, art lover, fashionista and gourmet foodie. Over the hill in Wairarapa, you’ll find Greytown, a charming town filled with a trail of boutiques, artisan products and lovely cafes - Hammonds day tours are the perfect way to visit, and enjoy a glass of wine at lunch!

Thanks to our partners

Shout out to our activation partners for supporting the Welly Loves WOW city excitement programme: World of WearableArt LtdWellington Culinary Events TrustBrancott Estate and L'affare

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