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It's the people that make things special. And our new visitor campaign, showing a slice of Wellington, has a few special folk at the fore.
The man behind the camera is award-winning filmmaker Rob Sarkies. Originally from Dunedin, Rob moved to Wellington as a wide-eyed 20-year-old and has never looked back. Best known for the hit Kiwi film Scarfies and the critically acclaimed Out of the Blue, Rob was excited about working on this campaign and exploring all the things he loves about Wellington.
“My aim was to evoke something of the experience of a great weekend in Wellington. I wanted to try to capture something of the unique vibe of Wellington as I know it. My office is near Cuba Street and it was important to me to reflect the kind of vibrant street/café and bar culture I see every day.”
Rob has a unique connection to Wellington tourism campaigns. When he first moved here in the mid 1990s he shared a production office with Grant Lahood, who directed the original iconic Absolutely Positively Wellington campaign.
The Eversons are five friends from Wellington. Three years ago they decided it’d be pretty sweet to make a rock band, so they did.
When they’re not “ripping sick solos” at gigs, they’re releasing records through indie record label, Lil Chief Records. The Eversons record everything at home, which is nice.
Somewhere along the line of negotiating the tricky world of rock music, the band moved to Auckland, but we don’t hold that against them. It means they boost our tourism numbers when they visit and can tell all their mates to do the same.
Following on from their first album ‘Summer Feeling’, The Eversons have made a new album of “very sick shreds”. It’s coming out in 2015, so keep an eye out for it.
The band were pretty flattered to be asked to create a tune for the new Wellington campaign.
"We were really stoked to write some music for Wellington, our home town. When we wrote it, we were thinking about the general vibe of the city, and I reckon we've come up with something quite fun and upbeat."
Love the song? Download your copy of Can You Feel It (7MB). Just right click on the link and save.