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Good as Gold opened its doors on September 11th 2004. Owned and operated by Ruben Bryant, GAG Wellington was a small minty little store, which boasted some of the finest streetwear in the world. Over the years the brand has grown and additions have been made. Though the size and number have evolved, the heart of GAG has remained unchanged; down to earth, creative people peddling exceptional service and product. 

2014 marked the 10th anniversary of GAG plus the opening of a second store at 86 Ponsonby Road, Auckland. Shop with them online with free shipping, stress free refunds and no fuss exchanges.

Good As Gold is: A Good Thing, Aandd, Adidas, Aiaiai, Alpha 60, Avec, Base Range, Beau Coops, Bing Bang, Blak Basics, Blak Luxe, Blak Love, Brixton, Cameo, Captain Pembleton, Carhartt, Casio, Chapter, Cheap Monday, Chronicles Of Never / BNWR, Chup, Coffee Supreme, Colab, Cote & Ciel, Deadly Ponies, Death Rites, Dieppa Restrepo, Dr Denim, Elliott, Elver, Filling Pieces, Finders Keepers, Folk, Funkis, Garbstore, George & Willy, Good Worth & Co, Gram, Hansel from Basel, Happy Socks, Henrik Vibskov, Herschel Supply Co, Huffmans, Incase, Just Another Fisherman, Karen Walker, Kester Black, Kowtow, Ksubi Eye, Lazy Oaf, Light My Fire, Losers, Lucy Folk, Mara Hoffman, Meadowlark, Medicom Toy, Melissa, Mercy to the Masses, Monster Children, Moreporks, Mr Black, New Balance, Nick Von K, Nike, No. 6, Nobody Denim, Norse Projects, Objects Without Meaning, Odeur, On & On, Opinel, Palace, Pelvis, Perks & Mini, Poler Stuff, Prospector Co, Puma, Reebok, Rollas, Sandqvist, Shades Of Grey, Shark Week, Silent by Damir Doma, Soulland, Stampd, Standsure Manufacturing Co, Stanley, Status Anxiety, Stolen Girlfriends Club, Suit, Sunday Somewhere, Sunpocket, Supply, Tanner Goods, The Fifth, The Quiet Life, Timex, Triumph & Disaster, Twenty-Seven Names, Uniform Wares, Victorinox, Wesc, Wood Wood, Zora Bell Boyd.

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