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Tucked away just behind Jackson Street, boutique clothing label Reign is a store brimming with sumptuous fabrics. Silks, merino and denim are styled together to create a uniquely feminine look - without the fuss. Designed to layer, the range is perfectly adapted to our changeable climate.

Artistic down to their DNA - Designer Ara A'Court and Pattern-Maker Miggs McTaylor have inherited a flair for fashion from their respective painterly parents. Inspired by a shared celtic heritage, a love of drape and detail - Reign has inspired a devoted following from those in-the-know.

These clothes let you make an entrance - with creatively cut clothing that makes you feel like a million dollars, and definitely gets you noticed - for all the right reasons.

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