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RUBY is a fashion brand known for its effortless, quietly confident & quirky style.
New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm. From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands. Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured. To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.
Liam is the sister label to RUBY and is available at all RUBY stores. Designer Emily Miller-Sharma delivers a seasonal collection of refined separates to be worn, added to, mixed, matched and enjoyed. Timeless and playful, Liam captures the perfect balance between classic and current; smart yet spirited, understated yet charming.
RUBY stocks a variety of brands, alongside RUBY & Liam, including ANNA + NINA, MYDEERFOX and plenty more!