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Local fashion designers

Wellingtonians are fashionable sorts who love to share their style. From structured tailored pieces to floaty feminine designs, be sure to dress the part with the capital’s range of local fashion designers.

Lucilla Gray

lucilla gray

Lucilla Gray is a contemporary womenswear label based in Wellington. Ranging from ready to wear separates, to collections of statement jewellery, Lucilla Gray has a strong aesthetic focusing on structural silhouettes and an artistic approach to design.

Since launching her eponymous label in 2014, Lucilla has been a nominee for the International Woolmark Prize, featured in top fashion publications such as Vogue, Harper's Bizaar and i-D Magazine.

You can find Lucilla Gray’s pieces at Caughley and The Service Depot or online at


Wellington-based Kowtow founder, Gosia Piatek, is involved with every aspect of the production of clothing by her avant-garde label, dedicated to fairtrade and organic cotton and sustainable, ethical production. Gosia believes consumer choices should have positive consequences and impact on the world around us.

Inspired by architecture and street style, Kowtow’s clothes are designed to move freely with their wearers. You can find Kowtow at their flagship store on College Street and Good As Gold

Okewa Rainwear

Okewa Rainwear founders, Nevada and Nick Leckie, teamed up to create a quality rainwear that delivered quality waterproofing, whilst still being attractive. With Wellington's, ahem... strong winds, the waterfront was the perfect testing ground for the raincoats.

Okewa recently launched their Recycled Line Capsule Collection, a new line of rainwear made from 100% recycled plastic bottles; read more about it here

twenty-seven names

It’s no exaggeration to say that twenty-seven names has acquired a cult-like following since its inception in 2006. Designers Anjali Stewart and Rachel Easting are inspired by literature, painting, sculpture and cinema to create their whimsical and feminine, yet tomboyish clothing.

twenty-seven names’ clothing is undeniably practical and simple to wear, designed for real women to wear every day.

Wilson Trollope

Annabelle Wilson’s fashion label was named for both her grandmothers, the stylish dressmakers who taught her to sew. Annabelle dabbled in sewing during her childhood, and went on to study at the University of Otago, as well as Central Saint Martins College of Art and Design and Whitecliffe College of Arts and Design.

Annabelle’s designs are feminine and print-heavy, often featuring playful full skirts and Liberty-esque floral prints. Wilson Trollope has been featured in the Next Generation section of New Zealand Fashion Week. You can have a nosy at her collection by appointment. Contact her here.


Wellington-based menswear store, Mandatory, manufactures its designs locally. The small-scale and local nature of the label means the team can offer custom fit and tailoring, personal stying, wedding suits, resortwear, limited edition designs and capsule collections alongside their main range.

Mandatory’s clothing is made with the finest quality cloth and by skilled manufacturers, meaning the garments are made to last and last and last and last. Pop down to visit them at 21 Ghuznee Street.

Now or Never

After years of friendship, Wellington designers Emma Lodge and Olivia Lacey joined their skills to follow a dream of starting a lingerie label. Now or Never was launched in December 2013, focusing on subtle and sexy designs that compliment individual style, using silk fabrics that feel totally luxurious against the body.

All garments are made to order in Wellington, and you can find Now or Never at The Service Depot.

Children of Promise

Children of Promise focus on creating timeless designs for the socially conscious woman. All garments from Children of Promise are ethically-crafted in New Zealand using beautiful, high-quality fabrics sourced from exclusive fabric mills.

A portion of the profit made from each garment is donated to charities in the community that support the mental wellbeing of New Zealand youth.

You can find Children of Promise at Goodness Boutique or shop the range online at

Aida Maeby

Aida Maeby has carved out a niche in the local clothing scene by offering contemporary designs that are transseasonal (important for our beloved four seasons in one day!) and perfect for injecting personality into your wardrobe. With a focus on wearability, each piece is created with the mindset that clothing should be made with care, invested in with thoughtfulness, and kept with love for many years to come.

Aida Maeby prides itself on being 100% made in Wellington, for the Wellington market and beyond - available at Madame Fancy Pants and online at


The Désirée label focuses on creating clothing that is chic, comfortable and versatile making it perfect for both workwear and weekends. 

Pieces are designed to be worn comfortably around the house during the day and then easily dressed up for the evening or for work so you’re looking effortlessly gorgeous the whole day.

This brand is renowned for being trans-seasonal and timeless making them great investment pieces.