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By Martyn• 14 Jun 2017
Over the last eighteen months, Anna Dean and Angela Meyer's Double Denim agency have positioned themselves as one of Wellington's go-to organisations for multi-platform marketing, events, branding strategy, digital production, social media training, personal branding and beyond (well well beyond). Although you might not have met them, or visited their Cuba Street offices, chances are you've heard of some of their clients - Wellington mayor Justin Lester, Taika Waititi's Hunt For The Wilderpeople film, and the annual Toast Martinborough food and wine festival.
Anna Dean came to Double Denim from an underground arts and music publicity and promotion background, one tempered by a love of - and interest in the preservation of - New Zealand's natural landscape, and a keen sense of advocacy for social issues such as the gender pay gap. Comfortable operating within counter-cultural and corporate landscapes, she uses her flexibility to help Double Denim convert online buzz into real-world results (and sometimes vice versa), while throwing some very (very) memorable parties along the way. Although she's a Golden Bay girl at heart, Anna's also one of those Wellington lovers who tangibly contributes to many of the strands of what makes The Capital so special. We talked to her about some of her favourite things to see and do around the way.
Recently I’ve rediscovered that Milk Crate (on Ghuznee Street) is a little haven of goodness in the central city. I also love being able to drink my coffee from pink 80s Crown Lynn. A++
You're looking for a decent cup of coffee or tea, where do you go?
Oh that’s a tricky one. So many great options. I often stop at the Fidels outdoor coffee window on Cuba St on the way to work but have been trying to ween myself off the blow-your-head-off Havana blend. Even the decaf makes your hair stand up. Recently I’ve rediscovered that Milk Crate (on Ghuznee Street) is a little haven of goodness in the central city. I also love being able to drink my coffee from pink 80s Crown Lynn. A++
You need to do some clothes or shoe shopping, where do you go?
You've got some friends in town and want to take them out for drinks where do you go?
Still feel like I’m at a bit of a loss of where to take out-of-towners for a drink since Mighty closed. I can't believe it's been three years this month. It was such a good place for taking randoms to give them a good dose of Wellington's unique culture. It's definitely felt like nothing has completely taken it's place as the cultural hub. The license to spazz is sorely missed.
These days I find Loretta on Cuba Street is a great place to start for a sit down drink over dinner. Caroline for later night gigs. I also love taking friends from out of town to gallery openings. You're always guaranteed good times as things roll on from there.
I love the walk from Lyall Bay to Princess and Houghton Bay where I get to look out at the Mainland and wave to my turangawaewae.
You need to organise a group lunch in the weekend, where do you do?
I’d opt for the deliciousness of Gipsy Kitchen in Strathmore. If you can secure the covered backroom now it’s super cosy and you can take up a bit of space. I generally tend to try and stay out of the central city at the weekend as our office is on Cuba Mall. I like staying out by the sea where I live in Lyall Bay.
You feel like checking out some music with friends, where do you go?
You're looking to fill an afternoon with activities without spending money, where do you go?
Either the City Gallery or a big long walk around the Bays. I love the walk from Lyall Bay to Princess and Houghton Bay where I get to look out at the Mainland and wave to my turangawaewae.
Recently I’ve been reading the Lymond Chronicles so have been taking them out in sequence. I started with Outlander and ended up in 17th century Scottish tales of intrigue. It’s been a great way to learn more about my Scottish ancestry while daydreaming about men in kilts.
You need to go shopping for a gift for a friend or family member, where do you go?
Unity Books: I bought all my Christmas presents there last year. It felt like such a good thing to do. Everyone gets books from now on. The Wellington Apothecary: perfect for the small gift and right outside the door to our agency. Commonsense Organics: also perfect for the small gift while being better for the environment.
What's the best public park to hang out in?
Right in town in summer I like eating my lunch in the sun at Glover Park just because it's handy. The Botanic Gardens are pretty awesome but I don't get up there as much as I'd like. I'm much more of a peninsula person so I'd have to say the Marine Reserve on the South Coast. I'm not sure that counts though?
What's your favourite part of the public library?
I love all of it if I’m honest. I really appreciate the smell as soon as you walk in and have always enjoyed the cafe space and watching the interesting folk who meet for coffee there. I appreciate the aspect to Civic Square and the cosiness of that space. I guess my favourite part could be the magazine section and I get out several weeklies regularly there like the Guardian Weekend magazine which is a fantastic pullout. I'm a bit of a dork when it comes to finding new authors I like. I go through all of their books in the row so whichever Letter Section I'm currently on would be the favourite spot. Recently I’ve been reading the Lymond Chronicles so have been taking them out in sequence. I started with Outlander and ended up in 17th century Scottish tales of intrigue. It’s been a great way to learn more about my Scottish ancestry while daydreaming about men in kilts.