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18 Apr 2019 • 1 Comments
Summer may be over, but that doesn’t mean the beer needs to stop flowing. Here are a few reasons why you should grab a ticket to the Greater Wellington BrewDay festival.
The festival is entering its seventh year, but it hasn’t always been based in Upper Hutt. Starting in a paddock just outside Martinborough, the event shifted to Trentham Racecourse a few years later to move closer to the hordes. The Racecourse was fine for a beer festival, but a location purposely built around beer is even better and Brewtown fits the bill. A shift from February to May has also allowed for some breathing space away from the crowded summer events calendar (don’t worry, the event will take place at Brewtown’s spacious undercover area).
Taking part in festivals can actually be quite expensive for a brewery, particularly those of smaller stature. Most hope to break even and view it as a marketing exercise, but BrewDay is sweetening the pot for those taking part this year. When buying tickets, punters can nominate their favourite brewery and there’s plenty of options – from major players Garage Project and Tuatara to smaller operations such as Mean Doses and Double Vision. For each mention, the brewery will get a rebate with 300 mentions earning the brewery entry into the draw for a completely free space. Ka pai.
Upper Hutt may seem like it’s very, very far away for those in Wellington City, but you’re forgetting the train! Jump on some public transport and take the short, scenic trip along the harbour and through the valley. As an extra bonus, Brewtown is only 650m from the closest station (plus weekend fares are cheaper, too!).
Brewtown is the permanent home to an ever-growing menagerie of breweries. While the main facilities of those in residence won’t be part of the festival, Panhead, Boneface and Te Aro are going the extra mile and creating ‘unique spaces’ at the back of their premises for the event. Exactly what these will entail is unknown, with the organisers even in the dark themselves as the breweries “want it to be a surprise for all”.
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