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Keeping up with the Joneses

12 Sep 2016

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Those of us who mourned the loss of Wellington's iconic department store, Kirkcaldie & Stains, can rejoice in the opening of international and iconic department store David Jones. While some may long for Kirkcaldies traditional ambiance, I say there has never been a better time to hammer home a cliché; out with the old, IN with the new. While Kirckaldie’s café was the perfect spot for an English breakfast, DJ’s can transport you to Breakfast at Tiffany’s. 

While the store layout has by and large remained the same, an array of all things beauty downstairs with fashion and homewares up, the trimmings of a $20 million refurbishment are apparent. You can also expect to come across beauty never before seen on Wellington shores. Tom Ford, Shu Uemura, Benefit and Georgio Amani are sure to get your heart pumping. DJ’s, in its Australian stores, stocks an in house beauty brand, far from the run-of-the-mill. It is notoriously cheap and cheerful but, in true DJ style, is high quality and nothing short of sophisticated. To my dismay the DJs makeup is yet to reach us, though I hear it's on the cards.

David Jones has an expansive range of Australian and international fashion, as well as brands like Kate Sylvester and Karen Walker ensuring that local brands are well represented. International labels making their Wellington debut include Viktoria and Woods, Lover, Camilla, Equipment and Armani Jeans. While some pieces may require you to re-mortgage your house, I am confident that, with brands such as Country Road, Seed and Mink Pink, you will be able to find something within your budget, even at the end of the fortnight.

The menfolk are also well catered for. There is a wide range of brands including Rodd & Gunn, Polo Ralph Lauren, Tommy Hilfiger, Anthony Squire, Boston, Abelard, Helly Hansen and Hardy Amies. For the accessory lovers, there is an unrivaled collection from Balenciaga, Alexander McQueen, Valentino and Saint Laurent, as well as fine jewellery brands Kailis Pearls, Astley Clarke and Monica Vinader. 

Operating over three floors, David Jones offers more than 500 brands across fashion, beauty, accessories and home, with a premium café offering breakfast and lunch. Good luck going for a quick look! The café is a more formal affair than before - you are seated by a waitperson and the menu is à la carte. No food hall unfortunately - too late to bring the diggers in?

David Jones Wellington is set to become a glamorous addition to the Wellington shopping scene - what a relief to see brick and mortar shopping still alive and thriving. Having said that, David Jones is well aware of the demand for a sophisticated and extensive online presence. Through their website you can shop online, view their product range and interact with them on their Facebook page

To be honest, what made me fall in love with David Jones was seeing the doorman who has welcomed customers for many years into Kirkcaldies still standing guard at the door. Mr Wellbourne provides that dash of nostalgia and sets us apart from those Australian DJ stores. And as a final aside – David Jones Wellington does have a liquor licence should you need some dutch courage to indulge yourself and purchase those Louboutins. Or perhaps it’s just been a hard Tuesday afternoon.

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David Jones

Enjoy local and international beauty brands, with VIP and personal shopping services.

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