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New to the Scene: Yvette Edwards

By Lauren 16 Oct 2017

Tory Street is slowly transforming from a beige and fairly unexciting artery of Wellington's roading network, to a growing haven for slick and trendy boutiques and up-and-coming eateries. Last weekend I popped into  Yvette Edwards (florist / stylist) to familiarise myself with their schtick. The store has popped up in various iterations around Wellington over the past few years, but this is its first permanent brick and mortar locale, and I couldn’t be happier.

Yvette herself is fabulous and I could not recommend more highly popping in just to meet this delightful individual. The store: it's an embodiment of everything she stands for – unique, artistic, and absolutely beautiful. Everything is purposefully chosen, with a diverse range of cacti, plants, leather bags, pots, prints, and everything in between. After chatting to Yvette for half an hour, it became evident that the store is just the beginning of her creative aspirations – she also runs flower workshops, designs and styles weddings and corporate events, collaborates with photographers, and so on.

YE9 Photo credit: @florist.stylist

Yvette has also constructed a "Bloom Bar" - a fantastic floral innovation offering up flowers by the stem, rather than by bouquet. This, she says, allows the natural creativity in Wellingtonians to really shine through. While Yvette is more than happy to pull together a bunch of blooms for you (the choice of stunning arrangements can be overwhelming!), she finds that the city’s design-focused residents are capabale of easily whipping up their own artistic inspirations. 

For me however, the fantastic thing about this endeavour is the accessibility of fresh flowers at a choose-your-own price point. Whether you just want a few tulips at a $1-2 a stem to pop by your bed, or a curated bouquet to adorn a dining room table, the options are endless, making the luxury of having flowers around the house (or the office, or for a friend) a realistic and stunning option for all. 

This store is a great find if you're searching for a new piece of greenery, a fun gift for a friend, or even a treat-yourself present. Open Thursdays to Sundays, make sure to pop in, grab some blooms, and repeat. 

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